"Blink" names are simple, straightforward and usually descriptive of what the product is or does. “Think” names are different. A Think name causes you to pause and consider it because the meaning of the name is deeper than a Blink name. There are pros and cons to each type of name, but you need to make an informed choice.

How do I know if my name is good enough? Take this simple 10 point quiz to find out!

If your product or service has a female target, you might want to approach the branding challenge in a different way. Here are 8 reasons why womens' brains make them approach branding in a different way.