Is Your Name Good Enough?
Published on Nov 06, 2015
How do I know if my name is good enough? Take this simple 10 point quiz to find out!
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PRESENTATION OUTLINE
Is Your Name Good Enough?
10 Point Checklist To Evaluate It
Is the name of your company, product or service good enough?
Take the NameFlash™ Ten Point Name Evaluation and see how it stacks up!
Take the NameFlash™ Ten Point Name Evaluation and see how it stacks up!
Photo by JD Hancock
Rules: Answer Yes = +1 point
Maybe or No = 0 points
The next 10 slides have a simple question about your brand name.
If you can answer the question with a definitive "Yes" then you score one point.
If you answer the question with "Maybe or No" then score 0 points.
At the end add up your points to see how many points out of ten you gave your name.
If you can answer the question with a definitive "Yes" then you score one point.
If you answer the question with "Maybe or No" then score 0 points.
At the end add up your points to see how many points out of ten you gave your name.
Photo by Ed.ward
1. Is your name easy to pronounce, read and spell?
1. Is your name easy to pronounce, read and spell?
Acid test: If you say the name to someone, they can say it back correctly and can then write it correctly after hearing it.
Failure: You are always spelling the name to others or correcting pronunciation.
EVALUATION: Yes or Maybe/No?
SCORE: 1 point if Yes; 0 points if Maybe or No.
Acid test: If you say the name to someone, they can say it back correctly and can then write it correctly after hearing it.
Failure: You are always spelling the name to others or correcting pronunciation.
EVALUATION: Yes or Maybe/No?
SCORE: 1 point if Yes; 0 points if Maybe or No.
Photo by USAG Vicenza
2. Is your name simple and concise?
2. Is your name simple and concise?
Acid test: Can the average person understand the name and “get it?” One syllable is great. Two syllables are good. Three are acceptable. Four is getting long.
Failure: Only insiders get the name. Five or more syllables are usually deadly.
EVALUATION: Yes or Maybe/No?
SCORE: 1 point if Yes; 0 points if Maybe or No.
Acid test: Can the average person understand the name and “get it?” One syllable is great. Two syllables are good. Three are acceptable. Four is getting long.
Failure: Only insiders get the name. Five or more syllables are usually deadly.
EVALUATION: Yes or Maybe/No?
SCORE: 1 point if Yes; 0 points if Maybe or No.
3. Is your name legally available?
3. Is your name legally available from a trademark standpoint; does it have domain name options?
Acid test: Do not mess around with this one; seek the advice of a qualified trademark attorney.
Failure: You invest money in a name that later proves to be unavailable.
EVALUATION: Yes or Maybe/No?
SCORE: 1 point if Yes; 0 points if Maybe or No.
Acid test: Do not mess around with this one; seek the advice of a qualified trademark attorney.
Failure: You invest money in a name that later proves to be unavailable.
EVALUATION: Yes or Maybe/No?
SCORE: 1 point if Yes; 0 points if Maybe or No.
Photo by Erin Nealey
4. Is your name differentiated from competition?
4. Is your name differentiated versus competition in the category?
Acid test: Does your name sound like your competitor’s name? Would the average person confuse the two?
Failure: Put your name on your competitor’s product and see if it looks OK.
EVALUATION: Yes or Maybe/No?
SCORE: 1 point if Yes; 0 points if Maybe or No.
Acid test: Does your name sound like your competitor’s name? Would the average person confuse the two?
Failure: Put your name on your competitor’s product and see if it looks OK.
EVALUATION: Yes or Maybe/No?
SCORE: 1 point if Yes; 0 points if Maybe or No.
Photo by pshutterbug
5. Does your name feel like part of the family or reflect the history of the company?
5. Does your name feel like part of the family; does it reflect the history of the company and/or its other brands?
Acid Test: Does the name sound like something your company would introduce? Are there cues that acknowledge the history?
Failure: Names that appear to be random often go away or get modified in some manner.
EVALUATION: Yes or Maybe/No?
SCORE: 1 point if Yes; 0 points if Maybe or No.
Acid Test: Does the name sound like something your company would introduce? Are there cues that acknowledge the history?
Failure: Names that appear to be random often go away or get modified in some manner.
EVALUATION: Yes or Maybe/No?
SCORE: 1 point if Yes; 0 points if Maybe or No.
Photo by Rescued by Rover
6. Is your name easy to remember?
6. Is your name is easy to remember?
Acid test: Test your “day after recall” with some members of the target audience. Make sure they can pronounce and spell it correctly the day after hearing it.
Failure: People cannot remember it or constantly pronounce it incorrectly.
EVALUATION: Yes or Maybe/No?
SCORE: 1 point if Yes; 0 points if Maybe or No.
Acid test: Test your “day after recall” with some members of the target audience. Make sure they can pronounce and spell it correctly the day after hearing it.
Failure: People cannot remember it or constantly pronounce it incorrectly.
EVALUATION: Yes or Maybe/No?
SCORE: 1 point if Yes; 0 points if Maybe or No.
Photo by coffeebooksbeer
7. Does your name deliver the idea or concept behind the product?
7. Does your name deliver the idea or concept behind the product; or convey something real and specific about the product?
Acid test: If you ask people “what does this name mean” and people play back the idea behind the product, you may have a winner.
Failure: People think the name sounds like a very different concept.
EVALUATION: Yes or Maybe/No?
SCORE: 1 point if Yes; 0 points if Maybe or No.
Acid test: If you ask people “what does this name mean” and people play back the idea behind the product, you may have a winner.
Failure: People think the name sounds like a very different concept.
EVALUATION: Yes or Maybe/No?
SCORE: 1 point if Yes; 0 points if Maybe or No.
Photo by m_piepers
8. Is your name immediately likeable?
8. Is your name immediately likeable; does it feel comfortable right away?
Acid test: People smile when they hear it or say “that’s a great name” without thinking about it.
Failure: People have no reaction (they are probably too polite to tell you how bad it is).
EVALUATION: Yes or Maybe/No?
SCORE: 1 point if Yes; 0 points if Maybe or No.
Acid test: People smile when they hear it or say “that’s a great name” without thinking about it.
Failure: People have no reaction (they are probably too polite to tell you how bad it is).
EVALUATION: Yes or Maybe/No?
SCORE: 1 point if Yes; 0 points if Maybe or No.
Photo by jenny downing
9. Is your name rich in associations?
9. Is your name rich in associations; does it have depth and complexity of meaning for the target audience?
Acid test: Like tasting a fine wine, a name that is rich in associations will get people thinking about different ways the name “works.”
Failure: People say “that’s nice” or just give passive feedback.
EVALUATION: Yes or Maybe/No?
SCORE: 1 point if Yes; 0 points if Maybe or No.
Acid test: Like tasting a fine wine, a name that is rich in associations will get people thinking about different ways the name “works.”
Failure: People say “that’s nice” or just give passive feedback.
EVALUATION: Yes or Maybe/No?
SCORE: 1 point if Yes; 0 points if Maybe or No.
Photo by Wojtek Szkutnik
10. Does your name impact the senses and generate positive emotional impact?
10. Does your name impact the senses? Does it generate positive emotional impact or create a mental picture?
Acid test: You feel something when you hear the name. People react to it.
Failure: Names that are boring, flat, or uninspired don’t get talked about.
EVALUATION: Yes or Maybe/No?
SCORE: 1 point if Yes; 0 points if Maybe or No.
Acid test: You feel something when you hear the name. People react to it.
Failure: Names that are boring, flat, or uninspired don’t get talked about.
EVALUATION: Yes or Maybe/No?
SCORE: 1 point if Yes; 0 points if Maybe or No.
Photo by Camerons Personal Page
How many points did your name get?
- 9 - 10 points: Sounds like a winner!
- 7 - 8 points: Good but can you do better?
- 4 - 6 points: Average. Try harder!
- Under 4 points: Back to the drawing board!
- Copyright 2015 PlanMark™ and NameFlash™
TOTAL POSSIBLE = 10 POINTS.
IF YOU SCORED:
9 - 10 points: Your name sounds like a winner!
7 - 8 points: Your name is good, but can you do better?
4 - 6 points: Your name is average. Try harder!
Under 4 points: Please go back to the drawing board!
Copyright 2015 PlanMark™ and NameFlash™
IF YOU SCORED:
9 - 10 points: Your name sounds like a winner!
7 - 8 points: Your name is good, but can you do better?
4 - 6 points: Your name is average. Try harder!
Under 4 points: Please go back to the drawing board!
Copyright 2015 PlanMark™ and NameFlash™
Photo by net_efekt
For More Branding Help Read My Book
The Science of Branding: 20 Proven Ways To Make Better Branding Decisions http://www.amazon.com/dp/B00TBOL6YA
For More Branding Help Read My Book:
The Science of Branding: 20 Proven Ways To Make Better Branding Decisions
http://www.amazon.com/dp/B00TBOL6YA
The Science of Branding: 20 Proven Ways To Make Better Branding Decisions
http://www.amazon.com/dp/B00TBOL6YA
For Help With Your Branding
Visit www.NameFlash.com
For Help With Your Branding
Visit http://www.NameFlash.com
Visit http://www.NameFlash.com
