This was originally presented as #2 in a series of three Trulia Pro webinars, Presentation Boot Camp for Power Agents.

The session was given by Catherine Carr, VP of Marketing of Haiku Deck (a free presentation app for iPad). Although it touches on (and demonstrates) Haiku Deck, the principles and ideas can be applied no matter what presentation tool you're using.

Find out about upcoming TruliaPro training here:

http://pro.truliablog.com/calendar/

Playback from session 1 is available here:
http://bit.ly/10erkJy

Slides from session 1 is available here:
http://www.haikudeck.com/p/R8h5Q2ctNf/3-keys-to-presentations-that-wow

More details about Presentation Boot Camp here:
http://pro.truliablog.com/grow-business/presentation-bootcamp-for-power-age...

Simple, beautiful, and fun!

The first set of ideas we'll explore center on building relationships.

Items with an asterisk are ones we'll provide a "power template" for you to use and adapt.

Your role in a nutshell--your "why."

How long you've lived or worked in the area, what you like about it.

This doesn't have to be in a chart format, of course, but it's nice to give a sense of your professional background, and what the common threads are.

Your unique approach to your work.

Something about you that makes you real, and that helps people relate to you and "get" you.

You'll see that I close every template with contact information. You can choose what to include.

(Oh, and feel free to contact me with any questions!)

Ideas for how and where to use an "About Me" piece like this.

This examples introduces you to Team Haiku Deck, but you could adapt to your office, your colleagues, or--as Jovan suggested--your extended team of partners and collaborators. Think broadly about "team."

You don't have to be as wacky as Team Haiku Deck at the GeekWire Bash, of course, but no need to be stuffy, either. Be creative!

As you can see, I like to include the official job as well as a fun personal detail--again, to build connections and make people feel real.

It's great to include everybody, even those your clients might not interact with directly. This helps put names with faces (and also helps celebrate and elevate the behind-the-scenes people in your practice).

It's great to articulate your shared mission! It feels real after you've introduced everybody in an authentic, personal way.

Notice how I change the contact info depending on the context. If I'm introducing myself, I put my personal info. If I'm introducing my team, I make that the focus of communication.

(But again, we always love to hear from you! So ask how or say hi any time!)

Here's a great example of an actual Haiku Deck used for recruiting:

http://www.haikudeck.com/p/t1gMlc4g1I/careers--fred-real-estate-group

Here's another one, very different in tone, that makes the company's core values real:

http://www.haikudeck.com/p/MBNbETqZGS/kearney-realty-co

Great use of Haiku Deck to market your marketing!

http://www.haikudeck.com/p/tCqZxlTHe9/our-marketing-plan

We'll go deeper on listing presentations in the next session on March 20, but this is a great example of a Haiku Deck listing presentation showcasing a property in Oakland:

http://www.haikudeck.com/p/NHIevCE8VO/4627-brookdale-ave

Side note: For a listing presentation like this, you'll likely use your own photos instead of the built-in Creative Commons image search. The optimal size for this is 1124x768, but in our newest release you can zoom and crop right in the app.

Here's a great example of a Haiku Deck that complements and illustrates a blog post:

http://edmontonrealestateblog.com/?s=haiku+deck&submit=Go

Here's an example I made for one of my favorite neighborhoods in Seattle. You can of course adapt it to your own needs, but I wanted to cover a variety of high points of the neighborhood.

Here, you can come up with a "nutshell" description that captures the character and flavor of the neighborhood.

I found most of these photos using Haiku Decks built-in Creative Commons image serach, but of course you can also use your own.

You can quickly highlight some of the advantages of the community.

It's great to depict where community members shop....

...gather, and dine.

You can also add value for your audience by including links for more info right here in the Notes:

http://tuttabella.com/tuttabellacc/index.php

(Bonus tip: When you do this, be sure to let any businesses you include know so they can also share with their own audiences and expand your reach!)

http://bentburgers.com/

Every link you add increases value for your audience AND helps you build relationships (and reach).

Be sure to also include popular places for outdoor recreation, like this one.

http://www.seattle.gov/parks/environment/seward.htm

Show popular activities and unique advantages to help people picture what it would be like to live there.

Bicycle Sunday is a regular event that closes roads along Lake Washington to vehicle traffic so families can enjoy safe cycling.

Again, you can include links for more info:
http://www.seattle.gov/parks/bicyclesunday/

Seafair is an annual event that takes place along Lake Washington. One of the highlights is the Blue Angels airshow. So, if you lived in Seward Park, you'd have a front-row seat!

Again, you can offer links for more info:
http://www.seafair.com/

Of course you'll always close with your contact info.

Choose an awesome photo that totally captures the lifestyle of the neighborhood on its best day: In this case, a spectacular view of Mount Rainier over the beautiful blue lake.

Again, I created a sample deck using the data easily available on TruliaPro:

http://www.trulia.com/real_estate/Seattle-Washington/market-trends/

Be sure to provide context with the location and the date.

You'll want to add interest with a memorable headline to capture the real story behind the numbers, and you can have fun with the imagery.

I created this with the new charts and graphs feature in Haiku Deck.

You can choose the appropriate data points to tell the story, but generally, keep it simple so your information is easy to understand.

This shows price ranges at a point in time vs. trends over time.

This type of stat chart can be helpful for contrasting two data points, with a caption.

Other stats you might want to include might be average price per square foot, or your personal sales stats compared to the local average.

Here you might want to recap the headline in a slightly different way. In this case, we might draw the conclusion that it's starting to be a seller's market again in Seattle.

Always be sure to note where your data is coming from. In this case, I pulled the figures from TruliaPro:

http://www.trulia.com/real_estate/Seattle-Washington/market-trends/

Again, close with your contact info. Note how I tweak what I show to fit the context.

Haiku Deck is a beautiful tool for capturing and circulating notes or insights from a big event--in this case, Inman Real Estate Connect.

We didn't get to review this during the session, but here's a link:
http://www.haikudeck.com/p/lCDlEujQ36/5-key-trends-from-inman-real-estate-c...

Sharing your expertise (whether it's about real estate specifically, social media, blogging, presenting, etc.) is a great way to build your online presence.

This great Haiku Deck by Bill Risser is a perfect example. He has also made excellent use of the Notes feature.
http://www.haikudeck.com/p/VnCA9pmBW4/facebook-friend-lists

At Real Estate Connect, Brad Inman articulated his vision that buying real estate should be as uncomplicated as buying a latte:

http://www.inman.com/news/2013/02/15/the-latte-vision-explained

To our knowledge, nobody has created a Haiku Deck to express this idea, but it would be a powerful tool for telling the story! What cause would you like to build support for?

Here's one more simple, flexible template for sharing expertise.

This is a great place to explore metaphorical thinking and come up with creative imagery to express the feeling behind it.

I've emphasized the importance of this throughout, and here is mine!

I welcome your questions, comments, and feedback, any time!