Founding partner of GoalBusters Consulting, helping charitable organizations develop the resources they need to make the world a better place.
In the philanthropic community now, we have the greatest span of generations in recent memory—as donors, volunteers and professional practitioners. As we develop our fundraising programs, we must consider that each generation has different motivations for philanthropy, different modes of communication, and different ways that they will take action. So how do we engage Baby Boomers, Generation X, Millennials and the activist Gen Z in our causes? In this session, Alice Ferris will talk about characteristics of the generations, communication methods, and do's and don't's in intergenerational development.
It's inevitable - at some point in your nonprofit career, you will need to ask for money. Whether it is a fundraising letter, a grant proposal, or a major gift ask, they have this in common: tell them a compelling story that meets their needs. To do that, we'll walk through how to figure out what you're asking for and how to best communicate it; how to research a funder; how to communicate with a potential donor; how to put together the proposal; and donor pet peeves.
With all the day to day demands of a development program, particularly at small to mid-size shops, it can be difficult, if not impossible, to think about cultivating major donors. Growing a major gifts program takes time, right? Yes, but any organization and any size staff can find a way to add philanthropic thinking to their all their fundraising strategies, which can lead to major gifts without a lot of additional effort. This session will share practical strategies on how to make big gifts happen regardless of your resources.
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