Content strategy is an emerging area of expertise related to user experience design work. This talk provided a brief overview of content strategy concepts and described how a well-articulated content strategy can enable a better user experience through thinking holistically and strategically about web content -- in other words, in stewardship -- in the context of a university library web site.

Just one simple idea can transform your library: put the user first. Thoughts on user experience design for academic libraries and ideas to integrate into your everyday practice.