You've been doing Instagram stories for a while, but are you doing it right? Let's find out. In this article, we take a look at how numbers affect your Instagram stories performance and how you can up your game for a better Instagram stories experience.

1. Number of Instagram Followers You have The race to gain more and more followers on Instagram is a forever thing. As in most cases, the number of people who see your Instagram story is directly proportional to the number of followers you have, provided you are pushing out values. The best place to tell your brand story is via Instagram stories. If your IG story viewers know you always put up content that keeps them on their toes, they are likely to keep anticipating and stay glued to your stories. However, no matter how valuable, engaging, and interesting your Instagram stories content is, they are likely to count less for your business if you don't have a reasonable follower base. Thus, measuring your performance will not be easy.

2. Number of People Who See Your Post After growing your follower base to a reasonable number, now you can start tracking how well your stories are performing. A good place to start is looking at the number of people seeing your post. And also how they behave over time. With this, you can tell what kind of content you audience view and engage with the most. If one-third of your followers are viewing your story and slightly below are engaging, then you can tap yourself at the back that you are doing a great job. Although there are people who view Instagram stories anonymously, these people shouldn't be a cause for concern if you can achieve the above figure.

3. Number of Fake Account Following You on Instagram If there's one reason why you should never buy Instagram followers, especially for businesses accounts, the long-term effect on your marketing effort is a good one for concern. The majority of these websites that sell Instagram followers are selling to you thousands of bot and redundant Instagram accounts with non-existing users. Whenever you put up a story, the thousands of followers you have on your profile don't reflect how many people view your status, not to say who engaged with it.

4. Frequency of Your Instagram Stories This is the same as consistency. When building your presence on Instagram, being consistent is key. You want to always appear in front of your customers or followers, posting frequently on Instagram stories can cut it for you. It allows you to always stay within reach and in their memories. It's good to have a story posting schedule. It's an effective way to tell your followers "I will be around by this time to give you those interesting content you love". By sticking with this schedule, you are building trust