The 5 F framework is a tool that provides a structured way to think about one’s life and future. It can be modified, extended and adjusted to suit the person who uses it. It can be useful to do by oneself or with some or all of the family. You get what you put into it.

This is a time of incredible change and opportunity in the business software space. This is also the story about our journey, as a company, over the past couple of years. It's what we have learned so far about building a business software company. Here's how we think about the opportunity, the challenges and the principles we use to build our products and our company.