Links are an essential part of any SEO marketing strategy. Yet, there are certain links that can harm the SEO efforts of your business. These links are reciprocal links. These links are exchanged or traded links were commonly used by businesses in the past.

However, due to their negative impact on SEO, many businesses have started to reduce their use on their websites. Let us learn about reciprocal links and the way it impacts the business.

About reciprocal links

Reciprocal link is a sort of a link exchange. This exchange happens when an agreement is established between two businesses that aim to trade links to improve website authority and SEO. In simple terms, reciprocal links states you link to my website, and I will link to your website.

The impact of reciprocal links depends on how do you use these links and how often do you use these links on a website. Qualityguestpost.com is a renowned guest post service that provides awesome content, relevant links, high traffic, high ranking, and branding to your website.

The right way to use Reciprocal linking to benefit your business SEO

Content has a very special place in any marketing strategy. A website that consistently delivers unique and valuable content to its readers will definitely earn high page rankings and credibility among people.

Knowing this importance of reciprocal links, when you link your website to any “high-value” content, then you establish your website as a reliable information source.

In place of focusing only on “SERP rankings” and the link profile of a website, you should focus on offering something enriching to your customers and readers. This can be done by way of producing superior quality content. If the website, reciprocates your website then it will be considered as a bonus.

To use reciprocal linking in the way that it assists in your business marketing, you should always check the SEO metrics of that website. This will ensure that you are trading links with a “high-authority” website.

Important things to consider in case of reciprocal links

Reciprocal links when occurs naturally between different authority websites proves to be beneficial for both the parties. Before you pursue such type of link exchange, you should know about a few things: • Does that external website carry the potential to improve the traffic on your website? • Does that website produce content as well as share information that is related to your forte? • Is the business, or brand that you wish to link is your direct competitor?

Ways in which reciprocal links can harm your SEO

Though reciprocal links that occur naturally benefit your business, there are cases when such link exchanges can damage the ranking and authority of your website.

Penalization of Your Website

Reciprocal links go against the Webmaster Guidelines of Google. If the search engine finds that your website abuses backlinks and you are trying to manipulate search results via exchanging links, then it can run a high danger of getting penalized by Google.

The decrease in website authority and rankings

Another big mistake that people do is that they link to irrelevant websites. This can cause a reduction in your website authority and SERP rankings. To prevent it, all you need is to ensure that the content of the website you wish to link is appropriate and relevant.

Linking to direct competitors

Your competitors may be using the same target phrases and keywords as you use. So, when you link to those websites using the same phrases, and keywords, the possibilities of your link to get reciprocated are less.

It is an important thing to note that link exchanges should happen only between websites that have similar themes and content, but not between direct competing websites.

Conclusion If you wish to grow your website ranking and authority, then you need to aim at less risky tactics, and strategies. Reciprocal links are not all that bad. You need to learn the right way to use them.

Focus on linking to quality and relevant websites that improve the overall experience of readers on the website. This way when you get reciprocal links, it will boost your website traffic, ranking and brand reputation.