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Slide Notes

This was originally presented as a webinar, part 3 of 3 in the TruliaPro Presentation Boot Camp for Power Agents.

The session was given by Catherine Carr, VP of Marketing for Haiku Deck (http://www.haikudeck.com). Although it does touch on and demonstrate Haiku Deck (a free presentation app for iPad), the strategies can be applied no matter what presentation tool you're using.

5 Strategies for Renovating Your Listing Presentation

Published at Nov 06, 2015
Presentation Inspiration: Part 3 of the TruliaPro Presentation Boot Camp for Power Agents, presented by Catherine Carr, VP of Marketing for Haiku Deck

PRESENTATION OUTLINE

FIVE STRATEGIES

FOR RENOVATING YOUR LISTING PRESENTATION
This was originally presented as a webinar, part 3 of 3 in the TruliaPro Presentation Boot Camp for Power Agents.

The session was given by Catherine Carr, VP of Marketing for Haiku Deck (http://www.haikudeck.com). Although it does touch on and demonstrate Haiku Deck (a free presentation app for iPad), the strategies can be applied no matter what presentation tool you're using.
Photo by oceanic

PRO.TRULIABLOG.COM/CALENDAR

Training@trulia.com @truliapro
Be sure to check the calendar for upcoming training sessions:

http://pro.truliablog.com/calendar/
Photo by aquababe

PRESENTATION BOOT CAMP

Slides from session 1 available here:
http://www.haikudeck.com/p/R8h5Q2ctNf/3-keys-to-presentations-that-wow

Slides from session 2 available here:
http://www.haikudeck.com/p/izy4tcSnd5/12-ways-to-transform-your-real-estate-marketing
Photo by Dave Hoefler

OUR THREE KEYS

SIMPLE, BEAUTIFUL, FUN
In session 1 we talked about the Haiku Deck philosophy, which is all about making presentations simple, beautiful, and fun. More about that here:

http://www.haikudeck.com/about
Photo by Reini68

BUILD RELATIONSHIPS, BUSINESS, THOUGHT LEADERSHIP

FIVE POWER TEMPLATES
In session 2 we went deeper on creative marketing ideas and inspiration.

You can find the five power templates (along with some others) here:
http://pinterest.com/haikudeck/templates/
Photo by greenmelinda

WHAT WE'LL COVER TODAY

FIVE RULES

1. EVERYTHING YOU CREATE

is an expression of your brand
You are the brand, and your slides should express that in a way that's both authentic and memorable!

We often go with a set formula (whether that's a corporate template or a traditional headline/bullet method of communicating) and accept that it has to be that way, but why not create something that feels like it's really you?
Photo by Jim Wallace

2. FOCUS ON THE WHY

To build connection
One of my favorite TED talks is Simon Sinek's "Start with Why," and I rewatch it regularly to remind myself how important it is to focus on the why, rather than the what. You can watch it here:

http://bit.ly/dcDsbx

One thing I noticed when I reviewed a few listing presentations was how much "what" there was, and how little "why." For example, why did you choose to do this for your career? Why does this statistic or number matter? Why should someone choose you over someone else?

3. OFFER THE RIGHT CONTEXT

Put yourself in their shoes
It's really tempting to want to create one version of your presentation and use it for every occasion, but this approach can backfire. Does one size really fit all? The needs and mindset of each potential client is going to be really different depending on the situation, so make sure the information you're sharing with each one is relevant and appropriately tailored.
Photo by HckySo

4. DEMONSTRATE RESULTS

To build trust
It's great to say what you'll do, but it's even better to back that up with evidence of what you've done, whether it's your track record, your agency's track record, or glowing testimonials from past clients.

Also, remember to make a habit of asking for recommendations as you close each transaction--LinkedIn is an easy way to do this.

(If you'd like to read our LinkedIn recommendations, or write us one, check out them out here: http://linkd.in/XrIBSB)
Photo by rdpeyton

5. SHOW YOU'RE A POWER AGENT

Using tech to solve real problems and add value
We chose iPad for our first platform because to us it represents how people work and create today---flexible, portable, spontaneous. We also like the experience of presenting 1:1 right from the iPad, over coffee, or at a conference table. It just feels slick.

And when you can use your tools (whatever they are) to make your potential client's life easier---by emailing them a link to slides instead of a bulky file attachment or a big pile of paper, that makes a great impression, as well.
Photo by raindog

DATA

THREE WAYS

Photo by Éole

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Rather than packing your slides with tons of data, try isolating points to be sure they are clear. You can use year-over-year data to tell a story about important trends.

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Here's another example of comparing and contrasting the kinds of data you have at your fingertips on Trulia.

You can find these stats (and more like them) on Trulia:
http://bit.ly/10ekpB8

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If you're meeting with someone selling a 1BR, the year-over-year change is even more dramatic, so it would be important to highlight that specifically.

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But, of course, if the potential client is hoping to sell a 4BR home, that data wouldn't be relevant. Choose only the data that matters most to your audience.

$1,134,564

Average listing price, 4BR
Here's an example of a data point that needs more context. Your potential client might get pretty excited abou this average listing price in the Steamboat Springs area....
Photo by rnrlogo

321

AVERAGE DAYS ON MARKET
...until you point out the average number of days on the market in the area.
Photo by oschene

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Here's another way of telling the same story: What percentage of houses currently on the market have undergone price reductions?

1510 ANGLERS DRIVE

Sold for $872,500, January 2013
Now that you've established the right context, you'll want to present well-chosen comps that most closely match the specs of the property you're talking about.

John James used slides very much like these to land a $1.4M listing in Steamboat Springs. You can read the full case study and see his Haiku Deck here:
http://bit.ly/10va3N5

215 HUCKLEBERRY LANE

Sold for $683,000, January 2013

1261 HARWIG CIRCLE

Sold for $682,500, November 2012

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You can also personalize your data to demonstrate your own track record--for example, how many sales you have closed compared to local and national averages.

RENOVATIONS

In the session we looked at some "before" and "after" examples of slides, applying some of these concepts. You can view the renovations here:

http://www.haikudeck.com/p/Zbfv9CZEsW/renovation-1

http://www.haikudeck.com/p/l7emGap8G8/renovation-2

HAIKUDECK.COM

Catherine@haikudeck.com @haikudeck
Learn more about Haiku Deck here:
http://www.haikudeck.com

You can download the free iPad app here:
http://bit.ly/ScJc5m

You can also join our creative community on these social networks:
Twitter: http://www.twitter.com/haikudeck
Facebook: http://www.facebook.com/haikudeck
Pinterest: http://www.pinterest.com/haikudeck
Google+: http://bit.ly/ZaDD7g
LinkedIn: http://linkd.in/XS4RUU

Feel free to email me with questions or feedback, too: catherine@haikudeck.com