An introduction to the presentation best practices that have inspired Haiku Deck, as well as some specific tips and techniques for presenting data. Created as a guest lecture for the UW Communication Leadership Graduate Program
Dave Paradi, author of the Annoying PowerPoint Survey, stresses that better presentations lead to better results, in the form of more sales, increased efficiency, and faster decision-making.
I'd also add that the content you create -- including your presentations -- is part of your personal brand, and a stronger brand leads to better results.
Tip #1: Craft your presentation around one big, memorable idea.
In this deck, our big idea is that although many of us are used to creating our presentations in a certain way, it's not too hard to transform the process.
This absolutely applies to data, too! It's a common practice to cram slides full of data, but highlighting one data point, so that the meaning is clear, is an excellent practice.
Here's a fairly typical presentation slide I clipped from Slideshare.
It's great content, don't get me wrong, but when this is the 2nd slide you see, it might be tough to get past. Or at minimum you'd probably want to skip over it pretty quickly. Is there a different way to communicate this?
Image isn't everything, but let's face it--it matters. Even the most compelling story can fall flat if it unfolds in unappealing slides filled with 8-point text.
We believe that beautiful, image-rich slides should be easy for anyone to create.
Tip #4: Pictures, above all, grab our attention and connect with our emotions, making ideas vivid and memorable.
The key is to use your images for true storytelling power, not just as embellishment.
This image, of Edith Macefield's house surrounded by a big housing development in Ballard, tells a powerful story. (This is the house that inspired the movie UP.)
Here's an image I pulled recently for a company whose fundamental value proposition is around data transparency -- with evocative photos, you can really show the difference between opacity....
Tip #6: Keep your focus on what really matters: your story.
When you're working on a presentation, it's easy to get caught up in time-consuming things like building animations, text formatting, and fancy transitions. But these aren't the things that make your message memorable--it's the story.
Give yourself time to explore and create.
Sometimes a little metaphorical thinking can help you discover your big idea, and everything just flows from there.
We have tried to make Haiku Deck incredibly simple to use so you can concentrate on your message. And we often find that the very process of exploring pictures and words with Haiku Deck's built-in image search unlocks ideas and opens up new creative possibilities.
When it comes to presentation design, we often favor consistency over individual style. We grab the corporate template, or we stick with a set combination of fonts, layouts, and colors.
We believe every story deserves to be told in its own unique way, and that injecting your own personality is going to make your communication more effective. This approach will also help you establish a real connection with your audience.
It takes practice not to just read everything you're going to say right off your slides, but it's well worth the effort.
When your slides are there to reinforce and beautifully illustrate your ideas, you can engage with your audience in a more meaningful, authentic way.
Now let's go a little deeper on how to apply these techniques to the presentation of data. This is something you'll be required to do in nearly every class you take, and every job you have.
The same expert I mentioned earlier, Dave Paradi, did a companion study with a couple hundred executives and business leaders, to uncover what they found frustration about the presentation of financial information (one flavor of data) specifically. The results really echo what we saw before. More than two-thirds felt there were too many numbers. (Hello, information overload!)
We've all been in the audience when the speaker gets bogged down in the detail and goes over time. It's not a great experience for anyone. Less is more!
Tables are tempting because they feel information dense and authoritative. But in a presentation context, it's pretty difficult to absorb all that information. Consider other ways to tell the story that matters!
Find the real story! There's always one hidden in the numbers, just waiting to be discovered. Telling the real story in the right way will make your message easier to understand and more memorable.