Talent Evolution: Twitter Marketing for Small Business

Published on Nov 06, 2015

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PRESENTATION OUTLINE

TWITTER MARKETING FOR SMALL BUSINESS

JOHN WALKER, CHIEF SOLUTIONS OFFICER

Untitled Slide

Tweet along with us at #EvolveYourBiz

ARE YOU READY TO EVOLVE?

We're about to show you how to leverage social media to achieve your business goals.
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TWITTER

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THE POWER OF ONE TWEET

This video is such a great story! You can check it out here:
http://www.youtube.com/watch?v=dB6_mmXiH50

GETTING STARTED

WE'LL EXPLAIN HOW TWITTER WORKS

SO YOU CAN JOIN THE CONVERSATION
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BUILDING BLOCKS OF COMMUNICATION

ON TWITTER, TWEETS ARE THE
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CHARACTERS OR LESS

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ANATOMY OF A TWEET

HASHTAGS

ORGANIZE CONVERSATION AROUND A TOPIC
A hashtag is any word starting with the # sign.

Hashtags are used to organize a conversation around a particular topic.
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MENTIONS

BRING TWEETS TO SOMEONE'S ATTENTION PUBLICLY
Sometimes you want to bring a Tweet to someone’s attention, but you still want all of your followers to see the message.

So instead of a reply, use a mention. “@username”
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REPLIES

VISIBLE IN YOUR TIMELINE AND THEIRS
You can respond to a Tweet by hitting the reply button.

When you reply, your response is public and will show up in your home timeline and the timeline of the person to whom you are responding.
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RETWEETS

PASS OTHERS' TWEETS ALONG TO YOUR FOLLOWERS
You can pass along someone’s Tweet by retweeting it.

Just hit the retweet button to send the original message to all of your followers.
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LINKS

AUTOMATICALLY SHORTENED TO 19 CHARACTERS
Twitter’s link-shortening feature allows you to paste a link of any length into the Tweet box and it will automatically be shortened to 19 characters.
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YOUR PROFILE TELLS A STORY

MAKE NAME, PIC, BIO, WEBSITE WORK TOGETHER
Design every element of your profile to best reflect your business.
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BRING YOUR ACCOUNT TO LIFE

YOUR TWEETS = YOUR UNIQUE VOICE & STYLE
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ENGAGE YOUR AUDIENCE

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LISTEN FIRST

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BE YOURSELF

CONVEY INFORMATION THAT CAN'T BE FOUND ELSEWHERE

BE RESPONSIVE

REPLY, RETWEET, FAVORITE, SAY THANK YOU
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BE RESPONSIVE

ADDRESS CRITICISM PROMPTLY

TIP: TWITTER MOBILE APP

KEEPS YOU ENGAGED ON THE GO
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MAKE IT A HABIT

Make it a goal to Tweet at least once daily.

BOTH SMALL IDEAS AND BIG IDEAS

WORK FOR TWEETING
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TIP: FOLLOW REPORTERS AND NEWS OUTLETS

WHO COVER YOUR INDUSTRY OR TOPIC
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A WEEK ON TWITTER

MONDAY: SPECIAL PROMOTIONS

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TUESDAY: BEHIND THE SCENES

Tweet behind-the-scenes videos or photos that provide access to information that your followers can’t get any other way.
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WEDNESDAY: HELPFUL TIPS

Create a regular series of Tweets that are informative or surprising.

For example, if you’re a chef, tweet recipes or kitchen tips.
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THURSDAY: MEDIA SPOTLIGHT

Highlight positive press stories and news about your company, industry or community that your followers will find interesting.
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FRIDAY: FOCUS ON YOUR PEOPLE

Highlight the people who help run your company by tweeting photos showing them at work.

Retweet the Tweets that relate to your business.
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TWEET SOMETHING SHAREABLE

PHOTOS, Q&A, VIDEOS, QUOTES
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AMPLIFY YOUR IMPACT

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PROMOTE YOUR USERNAME

EVERYWHERE YOU CAN
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YOUR FOLLOWERS CAN HELP YOU GROW

OFFER INCENTIVES AND PROVIDE REAL VALUE

WORK WITH OTHERS

CONVERSATION PROMOTES PARTNERSHIPS

TWITTER ADVERTISING

GROW AUDIENCE AND REACH WITH PROMOTED PRODUCTS

PROMOTED TWEETS

TARGET THE RIGHT PERSON, PLACE, TIME
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MEASURE YOUR IMPACT

USE TOOLS TO TRACK EFFECTIVENESS
Use Tools like Google Analytics and Twitter Counter to track the effectiveness
of your tweets.
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QUESTIONS

@TALENTEVOLUTION TALENTEVOLUTION.COM

Contact us via Twitter, Facebook, or LinkedIn to learn how we can help you leverage social media and other online tools to achieve your business goals.