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Slide Notes

From what I've seen, this is a fairly typical cover page for a listing presentation. The corporate template takes up a huge amount of space, and it's very dense with contact information.

Renovation 2

Published on Nov 06, 2015

Some "before" and "after" slide examples, created for "Five Strategies for Renovating Your Listing Presentation," a webinar we presented for TruliaPro.

PRESENTATION OUTLINE

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From what I've seen, this is a fairly typical cover page for a listing presentation. The corporate template takes up a huge amount of space, and it's very dense with contact information.

OKSANA TSARENKO

REALTY DIRECT NORTHWEST
Here's another way of evoking place (in this case, Portland) and establishing a unique, sophisticated look.
Photo by p medved

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Many of these points are great information, but they get a little lost in the jumble.

LICENSED REALTOR

Photo by afagen

DEDICATED MOM

Using a beautiful photo of her kids helps build a more authentic connection.

BILINGUAL (ENGLISH/RUSSIAN)

Being specific about her bilingual background more clearly communicates what could be a unique advantage.
Photo by rox sm

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Illustrating a breakdown of recent transactions in this way could be an interesting way to communicate both breadth of experience and depth (if there are particular or unique areas of expertise).

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This list is comprehensive, but it's also a little overwhelming.

I WILL SWEAT THE DETAILS

To ensure the right people see your listing
Another approach would be to emphasize the fact that you'll take care of everything that needs to be taken care of.
Photo by mt 23

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I saw many variations of this in the listing presentations I examined. There's no doubt that the information is important, but this might not be the most compelling way to communicate it to your client.

I WILL HELP YOU DETERMINE FAIR MARKET VALUE

To maximize potential buyers and minimize time on market
Another idea might be to use an analogy. Setting your home price is a bit like an ice cream cone. It might seem like more is more, but if your ice cream cone is too big, it's likely to turn into a sticky mess. There's a time factor here that matters--an overpriced home is likely to sit on the market longer, which can also turn into a sticky mess.
Photo by bigoteetoe

I LOVE HELPING PEOPLE LIKE YOU AND FAMILIES LIKE YOURS

REACH THEIR REAL ESTATE GOALS.
This quote from Oksana's LinkedIn profile felt like a beautiful closer for her listing presentation.
Photo by eyeliam

LEARN MORE

WWW.OKSANATSARENKO.COM
Again, choosing beautiful, place-specific imagery and directing people to how you want them to contact you is a great way to close.
Photo by pfly