1 of 62

Slide Notes

The webinar was given for TruliaPro by Catherine Carr, VP of Marketing and Chief Inspiration Officer for Haiku Deck.

Haiku Deck is a free app for iPad and Web that makes presentations simple, beautiful, and fun. Although this session touches on and demonstrates Haiku Deck for real estate pros, the ideas and inspirations can be applied no matter what presentation tool you're using.

Learn more and get Haiku Deck at http://www.haikudeck.com

Presentation Rehab & Workshop

Published at Nov 06, 2015
When it comes to winning clients, you only get one shot to wow your audience. And these days, in order to win a coveted listing or impress sophisticated buyers, your presentations need to stand out from the competition. This TruliaPro power-chat session with Catherine Carr of Haiku Deck—the free innovative presentation app that’s being embraced by tech-savvy real estate pros—will cover: Best practices for creating attention-grabbing client presentations The #1 mistake nearly all presenters make and how to avoid it How to use Haiku Deck to entice buyers, sellers, and even new talent

PRESENTATION OUTLINE

presentation rehab & Workshop

A TruliaPro Webinar
The webinar was given for TruliaPro by Catherine Carr, VP of Marketing and Chief Inspiration Officer for Haiku Deck.

Haiku Deck is a free app for iPad and Web that makes presentations simple, beautiful, and fun. Although this session touches on and demonstrates Haiku Deck for real estate pros, the ideas and inspirations can be applied no matter what presentation tool you're using.

Learn more and get Haiku Deck at http://www.haikudeck.com
Photo by Darwin Bell

TRULIA.COM /PRO/CALENDAR

training@trulia.com    @truliapro
You can find out about upcoming Trulia training sessions here:

http://trulia.com/pro/calendar

CATHERINE CARR, CHIEF INSPIRATION OFFICER

@mamatweeta     @haikudeck
We welcome your participation -- if we don't get to address your questions during the session, you can tweet questions or comments to @TruliaPro, Catherine (@mamatweeta), or @HaikuDeck.

Untitled Slide

Presentation Rehab

Today we're going to focus on the presentation rehab -- how to know if you need one, and some tips and tricks if you decide you do. We'll walk through some general best practices, then we'll get a chance to apply them with a before and after "presentation rehab" example.
Photo by tim7423

First impressions

First, let's talk about the power of first impressions.

Compare this...

Photo by elisaself

to this.

These...

Photo by planetc1

...to these.

Photo by kibrly

This...

Photo by miss pupik

...to this. 

Photo by j l t

Untitled Slide

When we create presentations, it's really common to just kind of do it the way we're used to doing it, and the way everybody else does it. Headlines, bullets, etc. We've all been there--either presenting those slides, or listening to somebody else present them.
Photo by thisisbossi

Untitled Slide

But we don't have to put up with that tired old formula. There's no reason we can't make them more like this.

See the whole presentation here:
http://www.haikudeck.com/why-coldwell-banker-and-the-james-team-travel-and-lifestyle-presentation-acXQaN5ld0#

does your presentation need a rehab?

  • Boring, generic, uninspired
  • Information overload
  • Outdated information
  • Aesthetics 
Basically, when we're deciding if a presentation needs a rehab, we'll look for many of the same things we do in a building or a house -- too much crammed into a small space or space just not working as efficiently as it could be, and things just feeling out of date, tired, and uninspired.
Photo by tim7423

Best practices

So as we've developed Haiku Deck, we've studied what all kinds of presentation experts have to say, and we build these best practices right into the app, making it easy to follow their advice.
Photo by galladia

Untitled Slide

We boil everything down to three fundamental principles: simple, beautiful, and fun. We'll walk through what I mean by each of these.

1. SIMPLE

First, simple.

Isn't it so lovely to walk into a very simple, uncluttered room like this one? It's like a breath of fresh air.
Photo by coco+kelley

One idea per slide

We deliberately limit the amount of text you can put on a slide to encourage simplicity.

One idea per slide is really all we can absorb.

"But," you say, "that will mean I'll have too many slides."

Trust me--it's not the number of slides that matters. One idea per slide will keep your message focused and your audience with you.
Photo by garryknight

Not too many words

Some presentation experts have specific recommendations about how many words to include on a slide. The general consensus is that less is more.

I like to think of words like oysters. About a half-dozen is perfect. Too many more than that is probably overdoing it.
Photo by cizauskas

Simplify the data

We live in an age of information overload, and another good place to simplify is with data. I can tell you first-hand that buying or selling a piece of property can be overwhelming. There are tons of numbers and documents and statistics and calculations flying around.

How can you simplify and make things easier for your clients to understand?

They'll love you for it.

Untitled Slide

Here's a great example of a client presentation with a very simple message, which is that this agent is here to HELP you find the house of your dreams. The use of the friendly illustrations, the tone, and the look all support this.

You can view the full presentation here:
http://www.thereadyagent.com/haiku-deck-video-review/

2. BEAUTIFUL

Next, let's touch on beautiful. Now I know that real estate pros understand how much image matters.
Photo by nosha

Show it, don't say it

Pictures tell stories and make what you have to say both more interesting and more memorable.

This is a picture from a nearby neighborhood in Seattle. There was this woman, Edith Wakefield, who refused to sell the house she had lived in for decades, even when the developers offered her $2 million.

It's a great story, but there's something about seeing it that really makes it meaningful and memorable.

I found this image using Haiku Deck's integrated Creative Commons image search, which gives you instant access to millions of free, beautiful photos like this, and it also pulls in the photo credits automatically, because I know you don't have time for all that.
Photo by Great Beyond

Clean, consistent formatting

Another thing that experts recommend is to keep your formatting as clean and consistent as possible. You might notice how I'm putting my text at the bottom of each slide, which helps you know where to look and creates a nice sense of cohesion and polish.

Again, you can apply this to any presentation tool, but we make it particularly easy in Haiku Deck by giving you a set of professionally text layouts you can easily apply with one tap or click.

Please note that when I'm talking about consistent formatting, I'm actually not talking about the ubiquitous corporate template. In many cases that is the wrong kind of consistent. We'll come back to that thought in the workshop.
Photo by jen_kels

Style points

You also know that the details matter -- in a home, in how you dress and present yourself, and in your presentations.

Now there are certainly people who can create beautiful presentations, but it usually takes strong design skills or a big budget.

Our goal is to make it 10 times easier to create something that looks 10 times better than other presentation tools -- in 1/10th of the time.

Photo by coco+kelley

Untitled Slide

Here's a slide from a really gorgeous listing presentation by Paul Kaplan Real Estate in Palm Springs. They chose a theme, look, and font that evoke a feeling about the property. You can (and should) view the full presentation here:

http://www.haikudeck.com/p/SioVru358I/the-paul-kaplan-group-inc-palm-springs

3. FUN

The things we're touched on so far are what most presentation experts would recommend, but now we're moving into the part that is more of our unique philosophy and approach.

"Fun" is not a word that most of us associate with either putting presentations together or listening to them. But we don't see why these things shouldn't be fun!
Photo by lasmit42

Your story

When you really boil it down, your client presentation is your story! It's not your corporate template. It's not your sales pitch. It's about you and the connection you're making with your potential client.

The more you can treat it like a story, the more fun you're going to have.
Photo by courosa

Be yourself

And the more you can be yourself -- instead of just following your corporate template, or doing it the way everybody else does, or the way you've done it before -- the more fun you will have.

And the more you can be yourself as you're sharing your story, the more you'll be able to make a real connection with the people you're talking to, and the more likely they are to remember you and want to do business with you.
Photo by debtony

Untitled Slide

This one by Ken Brand isn't a client presentation, but it definitely illustrates what I'm talking about here. He has a lot of fun with his images and his language. His choices are creative and memorable! You can see the full presentation here:

http://www.haikudeck.com/p/XGEaFc71UT/prelisting-appointment-package

Untitled Slide

Here's another example of really letting personality shine through. This Haiku Deck was made for recruiting.

See the whole deck here:
http://www.haikudeck.com/careers--fred-real-estate-group-uncategorized-presentation-t1gMlc4g1I

The #1 mistake

I promised I would share with you the #1 mistake that most people make with their presentations, so let's talk about that.
Photo by Arrqh

Slides are not documents

It's really common, and really pervasive, for people to treat their slides like documents and to pack them full of text. This helps them remember what to say, and makes the leave-behind full of information, but I'm here to tell you that reading your slides word for word is a guaranteed way to annoy the heck out of your audience.

Garr Reynolds, of Presentation Zen, calls a messy mashup of slides and a document a slideument.

http://www.presentationzen.com/presentationzen/2006/04/slideuments_and.html

The best way to avoid this common pitfall is to add notes to your slides, like I'm doing here, so you can see the full version online or as a handout.

Workshop

Donna Galinsky

Special thanks to
Photo by kholkute

Untitled Slide

Sold: 160 Pebble Lane, Hewlett

Untitled Slide

Untitled Slide

Untitled Slide

Untitled Slide

Untitled Slide

Untitled Slide

Untitled Slide

Pricing a home correctly

Photo by Fabiano Kai

Untitled Slide

32%: Cluttered space

Photo by nilexuk

28%: Unpleasant odors

Photo by Great Beyond

Untitled Slide

Untitled Slide

Untitled Slide

Here for you 7 days a week

Pugatch Realty

Let us exceed your expectations
Photo by swisscan

Recap

does your presentation need a rehab?

  • Boring, generic, uninspired
  • Outdated information
  • Information overload
  • Aesthetics 
Photo by tim7423

Remember the three best practices

Simple
Beautiful
Fun
Photo by ecstaticist

And the power of that first impression

After all, your presentations say something about you. They are part of your brand!

SET YOUR STORY FREE

www.haikudeck.com       @haikudeck
Ready to rehab your presentation? We're here for you!

Learn more about Haiku Deck here:
http://www.haikudeck.com

Check out my own 10-step process for converting a PowerPoint to a Haiku Deck here:
http://blog.haikudeck.com/powerpoint-for-ipad/

Also, you can see dozens of real estate examples and ideas here: http://www.pinterest.com/haikudeck/real-estate-case-studies/

Untitled Slide

Untitled Slide

Untitled Slide