A particularly powerful type of story to work in is a story told about you by someone else--the testimonial. These are like gold and, especially if I don't know you, incredibly important for earning my trust.
Here's a quote from our amazing users. (See more here: http://www.haikudeck.com/p/OuQDKbxXCb/haiku-deck-love
Now if I tell you this, you may or may not believe me, but when you see real quotes and stories from real people, it makes a huge difference. So find a way to work in those kinds of stories.