December 2013 Board Update
Published on Nov 06, 2015
No Description
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
2013 BUSINESS GOALS
GOAL 1: 1.2M "INSTALLS"
CUMULATIVE DOWNLOADS (TOTAL)
This is a new format showing more clearly the proportion of new iPad and Web downloads each month. The web portion is still tiny, but it tripled M-O-M from October to November.
Our projections on this goal were based on an earlier web launch as well as a more significant iPad PR event (as well as 1 or 2 more app store features than we have received). Given the changes we had to make in our plans, we're pretty happy with the steady progress we've made toward 1M downloads.
Our projections on this goal were based on an earlier web launch as well as a more significant iPad PR event (as well as 1 or 2 more app store features than we have received). Given the changes we had to make in our plans, we're pretty happy with the steady progress we've made toward 1M downloads.
GOAL 2: 500K REGISTERED USERS
CUMULATIVE REGISTERED USERS
We have achieved our annual goal of 300,000 registered iPad users, and there's plenty of upside for new web users.
(One caveat is tracking this data across iPad and web has been particularly complex, and we're working on a more precise system going forward.)
(One caveat is tracking this data across iPad and web has been particularly complex, and we're working on a more precise system going forward.)
GOAL 3: ACHIEVE 400K MAUs
MONTHLY ACTIVE USERS (TOTAL)
We've agreed to track active usage on the web as signing in. You can see the proportion increasing a bit in November.
Active usage continues to be an area of focus and learning for us. We have definitely seen some seasonal patterns, and we've learned that Slideshare experiences those as well. It may not be realistic to expect continual M-O-M growth -- but we're continuing to experiment with drivers here.
Active usage continues to be an area of focus and learning for us. We have definitely seen some seasonal patterns, and we've learned that Slideshare experiences those as well. It may not be realistic to expect continual M-O-M growth -- but we're continuing to experiment with drivers here.
GOAL 4: ACHIEVE 100% IN DECKS CREATED/MAUS
DECKS CREATED/MAUs
The week of Thanksgiving, as expected, was pretty slow and pulled down our monthly number, although the other weeks were strong and on par with the growth we saw in September and October.
GOAL 5: INCREASE DAUS/MAUS TO 10%+
iPAD DAUs/MAUs (%)
iPad only --will incorporate web for next update.
GOAL 6: INCREASE DECK CONVERSIONS/DECK VIEWS
DECK SHARES
DECK CONVERSIONS
These are clicks on GET HAIKU DECK or NEW DECK from the Gallery, embedded decks, and individual deck pages (filtering out other pages on the site). We will be focusing on this now that deck viewers will be able to immediately engage if they wish.
DECK VIEWS
DECK CONVERSIONS/DECK VIEWS
DECK VIEWS, SHARES, CONVERSIONS
Social shares have ore than doubled since June, and both deck views and conversions are up 1.5X. Still significant opportunity to convert more deck viewers to shares and new users.
