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The Party's Over: Special Event Audits

Published on Nov 22, 2015

Everyone likes a good party, but what do you do when you know in your heart that a fundraising event has reached the end of its effective life? Rather than let the party go on, conduct an objective event audit and let the facts help you decide what do to next. In this practical session, we'll discuss the signs of a failing event, the tools to analyze the event's effective return, ways to soften the blow to volunteers of ending a losing program, and strategies to evaluate new events before they even happen.

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PRESENTATION OUTLINE

1.

The Party's Over

Conducting a Special Event Audit
2.

Events can be sacred cows

3.

Death of an event

4.

Agenda

  • Why events are still a good tool
  • What should be evaluated
  • How to evaluate new ideas
5.

Events are not evil.

It's just easy to do them badly.
6.

Time suck
Volunteer management
"Anyone" can do one
Not enough money to use or to gain

7.

Events can be effective

If you use them the right way
8.

Event benefits

  • Engage volunteers
  • Donor acquisition
  • General outreach
  • Some donors ONLY respond this way
9.

Untitled Slide

10.

Evaluation

What should we review?
11.

Purpose

Photo by weesen
12.

Growth

Photo by nathanmac87
13.

Growth Factors

  • Participants
  • Revenue
  • Lower Expenses
  • Experience
14.

Untitled Slide

15.

Promotion

16.

People Power

17.

"X" Factors

18.

Money

Photo by duckiemonster
19.

It's not enough to count revenue.

20.

Direct expenses

  • Cash out the door
  • Required to make the event happen
  • Include valuation of in-kind services if you would have spent cash to use
21.

Indirect expenses

  • Allocation of paid staff time
  • Volunteer time valuation
  • Allocation of assets used only for event
22.

Indirect benefit

  • Marketing exposure
  • Did your advertising generate benefit outside of the participants?
23.

So it's over

Now what?
24.

Graceful exits

  • Thank volunteers and donors
  • Celebrate the past
  • Stay positive
  • Understand emotional v. intellectual objections
25.

Something New

26.

On a scale of 1-10

  • Revenue (10-high)
  • Effort (10-easy)
  • Success (10-high)
  • Unique (10-very)
  • Mission match (10-very)
27.

The Numbers Say No

so you don't have to.
28.

Summary

29.

Evaluation

  • Remember your goal
  • Plan for the future
  • Does it make us look good?
  • How do we feel?
  • Count ALL the money
30.

Moving on

  • Celebrate and honor
  • Evaluate before it's a reality
31.

GoalBusters Consulting
www.goalbusters.net/free

Alice Ferris

Haiku Deck Pro User
http://goalbusters.net