Social Media Management for People with a Life

Published on Nov 18, 2015

You can manage your social media without it taking over your life!


Managing Social Media

for people with a life


  • Prioritize
  • Manage your network
  • Listen
  • Handle engagement
  • Create and schedule content
  • Set a limit


Questions to ask

  • Who is your audience?
  • What do you want them to do?
  • Where do they "live"?

Manage Your Network

Photo by jairoagua

Your audience

  • Who joined?
  • Who left?
Photo by jairoagua

Follower Management



  • What are people saying about you?
  • What are people saying to you?

Feed management

  • Notifications on phone or email
  • Google Alerts
  • Social listening like Hootsuite et al

Email Filters

Photo by FixtheFocus


Photo by Ed Yourdon


  • Does someone need a response?
  • Does someone need managing?
Photo by Ed Yourdon

Create & Schedule Content

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Content should...

  • Inform
  • Entertain
  • Activate
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Tools to Find Content

  • Feedly or other blog readers
  • Suggestions from apps-LinkedIn
  • Short content produced by your own organization
  • Email newsletters
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Schedule content

  • Buffer
  • Hootsuite et al
  • Crowdfire
  • Native app scheduling
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Set a Limit

Set a Limit

  • Same time each day
  • Set amount of time
  • Shut it down!

Things to Do

  • Set up your tools
  • Set aside a time every day
  • Set a time limit
Photo by mag3737

Social Media

can be easy!
Photo by josémaría

Alice Ferris, CFRE, ACFRE @aliceferris