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Effective Sales Management

Published on Nov 19, 2015

John Golden and Matthew McDarby on the 5 fundamentals of effective sales management.

PRESENTATION OUTLINE

Effective Sales Management

5 fundamentals
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“The secret to winning is constant, consistent management.”
-Tom Landry

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Focus on those activities that provide clarity for salespeople,
help them improve their skills, add value to their opportunities and accounts -- within
a predictable framework.

1. Review Go-To-Market Strategy

with your sales force
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Can reps articulate the strategy?

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Can everyone describe

your target customer?
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2. Early-Stage Opps

conduct an audit
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Remove unqualified prospects

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Brainstorm & add value

to help with well-qualified opps
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3. Commit to Coaching!

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Find coachable moments

to reinforce strategy
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Coach desirable behaviors

to make them stick.
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4. Customer Growth Planning

dive deep with your reps

Identify accounts with potential

regularly meet and coach with reps
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Set growth targets

and review them 

5. Establish an operating rhythm.

to insure focus at the right time
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Don't cancel meetings.

stay true to your rhythm
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Commit.

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Improvements!

  • Strategic alignment.
  • Targeting and qualification.
  • Forecast accuracy & pipeline velocity
  • Efficient processes and growth.
  • Skill levels (reps and managers!)
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