Thou shalt know thy customer
Published on Jan 02, 2016
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
Thou shalt know thy customer
and ye shall prosper
THE CONSENSUS BUYER
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situational data
triggers
contextual data
commonalities
firmographics
organizational fit
Situational, contextual and firmographic
Resources
- http://www.jillkonrath.com/buyers-matrix
- http://sixteenventures.com/ideal-customer-profile
- Pre-order Challenger Customer - amazon.com
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Does social media have a measurable ROI in sales? The survey says, Yes!
Read The Ultimate Sales Guide to Crushing Your Quota
An ebook by by KiteDesk and A Sales Guy
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@seanburkeH & linkedin.com/in/seanhburke
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