by eric enge stonetemple.com

July 2015
Wikipedia reports
traffic loss from
google search

Our questions:

• how often does wikipedia appear on google page 1 and at what positions?
• Does Wikipedia still do well in Google serps?
• for what types of queries does wikipedia perform Best?
• Does Google favor its own properties over wikipedia?

data sets

• moz 165K commercial queries
• stc 182K info queries (sampled in april, may and august)

1. wikipedia performance

Untitled Slide

note that it appears wikipedia shows more for commercial than info queries

2. how many queries show wikipedia

Untitled Slide

3. How high do wikipedia pages rank?

Untitled Slide

note gap at positions
1 and 2 between april and august data.
that's when wikipedia's google traffic fell.

4. how did google urls do

Untitled Slide

google properties do well in our query sets, but not quite as well as wikipedia,
even now

note that google does better with info queries than commercial, the opposite of wikipedia

5. how do different google properties

Untitled Slide

summary

• wikipedia did slip some in rankings
• wikipedia performs better for commercial than info queries
• wikipedia shows for more queries than do google properties
• google properties perform better for info than commercial queries

Untitled Slide

Untitled Slide