In challenging times, people make tough decisions about where they spend their dollars. Some decide to give less to each organization they support. Others may choose to stop giving to certain organizations. How do they make these decisions? How do economic realities and personal perceptions affect your organization? In this interactive session, we'll address realities for charities nationwide and locally, strategies to minimize or avoid these pressures, what to do (and please DON'T do) when a donor says, "I can't contribute now," and practical strategies for successful fundraising regardless of conditions.