Social Media and Donor Cultivation
Published on Apr 29, 2017
Can you use social media for relationship building with your donors? Yes, but you need to have limits!
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
Should you be friends with your donors on social media?
Photo by FACEBOOK(LET)
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79% of internet users are on Facebook
Benefits of Being Friends
- Tool for relationship development
- Be where they are
- Increase connection frequency
Photo by JD Hancock
5-7 connections for cultivation stage
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Photo by Jess and Colin
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Photo by IntelFreePress
Do's and Don't's
Photo by FACEBOOK(LET)
Do's
- Have a policy for you and your organization
- Create and maintain friend lists
- Curate your content
Photo by mag3737
Do's
- Have a policy for you and your organization
- Create and maintain friend lists
- Curate your content
- Be aware of your personal brand
Photo by mag3737
Should you be friends with your donors on social media?
Photo by FACEBOOK(LET)
Ultimately, it's personal.
Photo by David Bergin Photography
Remember to consider
Respect
Ethics
Photo by JD Hancock
Alice Ferris
GoalBusters Consulting
@aliceferris @goalbusters
Photo by JD Hancock
