Remember when websites were the magic bullet? Or social media was going to solve all our marketing problems for free? Then why do we still have traditional media? A well designed multimedia campaign can reap benefits exponentially beyond a digital campaign by itself. In this session, we'll focus on how digital media and traditional media work together to create successful campaigns. How can you identify the characteristics of your ideal audience? How can you use a mix of online and offline channels? And what are the right tools and messages to reach your audience where they are?