1 of 46

Slide Notes

DownloadGo Live

Fiercely Authentic: Staying True to Your Personal Brand

Published on Sep 08, 2016

In today's 24/7 culture, you have unprecedented access to leaders through social media, text and in person interactions. This also means that you are being highly scrutinized on a regular basis. Now, more than ever, each one of us has a personal brand, online and offline, and how we use the tools available can shape how we're perceived. In this talk, we'll explore the elements of your personal brand, how social media, traditional channels and personal presence all impact your brand, and the power of being fiercely authentic.

View Outline

MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

Fiercely Authentic

Staying True to Your Personal Brand
2.

Untitled Slide

Photo by Jim Nix / Nomadic Pursuits
3.

Topics

  • Why personal brand is important
  • What goes into your brand
  • What about brand is important to you
Photo by Jim Nix / Nomadic Pursuits
4.

What is a "brand"?

5.

Brand is...

  • A name, term, design or symbol
  • Identifies product as distinct from others
Photo by jcwpdx
6.

Personal brand

is your unique value
7.

"Personal brand is what people say about you when you leave the room"
--Jeff Bezos, Amazon.com

Photo by Georgios Karamanis
8.

Elements of Personal Brand

  • How you are perceived by others
  • What you have selected to share online and in person
  • Verbal and non-verbal presence
  • Your natural tendencies and personality
9.

What informs perception?

Photo by kalyan02
10.

What informs perception?

  • Your audience
  • Your environment
  • Cultural norms
  • Assumptions and attitudes
  • Their past experience
  • Context in which you're interacting
Photo by kalyan02
11.

How do you want to be perceived?

Photo by kalyan02
12.

What you choose to share

13.

Click to Edit

14.

Click to Edit

15.

Selecting what to share

  • Professional only
  • Personal only
  • Mixture of both
16.

Professional only?

Photo by theanthonyryan
17.

Personal only?

Very hard to do
18.

Mix of both

  • Personal and Professional accounts (maybe)
  • Restricted lists (probably)
  • Judgement calls (always)
Photo by gagstreet
19.

Non-Verbal Communication

20.

Non-Verbal Communication

  • Present online and in person
  • 65% of what people perceive about you
  • Not easily turned off
  • Dependent on receiver
21.

People make snap decisions on visual input

22.

LinkedIn Profile Pics to Avoid

nextgenmilspouse.com
Photo by nan palmero
23.

nextgenmilspouse.com

24.

Your content can be...

Photo by Renato Ganoza
25.

You still can have personality

Photo by Renato Ganoza
26.

Untitled Slide

27.

Untitled Slide

28.

Untitled Slide

29.

Untitled Slide

30.

Untitled Slide

31.

Untitled Slide

32.

Untitled Slide

33.

Be aware of what surrounds you
and the messages they communicate

34.

The Myth of WYSIWYG

Photo by rumpleteaser
35.

"There’s a danger...of your personal brand becoming 'identity labor,' [defined] as performing an identity for others to consume, rather than exploring and expressing the one that reflects our beliefs and experiences."
--Ivana McConnell

36.

Untitled Slide

37.

Untitled Slide

38.

Do I feel fake?
Do I feel like I'm hiding something?
Is it time consuming to be "me"?

Photo by asvensson
39.

Finding Balance

Photo by tallpomlin
40.

What's "sacred" about you? What are you not willing to change?

Photo by daemonsquire
41.

Authenticity...

What if people want you to be different?
Photo by alittlething
42.

Untitled Slide

Photo by ticklemymonkey99
43.

Untitled Slide

44.

Untitled Slide

45.

Untitled Slide

46.

GoalBusters.net

Twitter: @aliceferris @goalbustersjim

Alice Ferris

Haiku Deck Pro User
http://goalbusters.net