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Don't be a content marketing casualty

Published on Nov 18, 2015

Content shock or glut means your content will get lost in the crowd unless you learn how to stand out. This deck shows you how!

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PRESENTATION OUTLINE

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Don't be a content marketing casualty

How to Thrive in an Era of Content Shock
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Lost in the crowd?

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Content racing by...

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Crowded search results

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1,560,000,000 results

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Content Blindess

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Stand out!

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In a forest of green trees...

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The myth

It's easy as 1, 2, 3...
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1. Create content

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2. share it out

Photo by James Callan
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3. customers!

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reality check!

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create & Promote

rinse & repeat & rinse & repeat &rinse & repeat
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Making deposits

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HOW TO STAND OUT

Creative Side & Strategic Side
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The creative side

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creative side

  • Be Memorable
  • Be Storied
  • Be Visual
  • Be Substantive
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Be memorable

HT: AJ Kohn
Photo by nickwheeleroz
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Avoid the herd

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readability

Won't be memorable if it's not read
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brand associations

What do others put in the blanks around your brand?
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from ubersuggest.org

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opinion vs controversy

Which is more memorable?
Photo by walking in sydney
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Be storied

Photo by John-Morgan
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blog.bufferapp.com/power-of-story

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Hero's journey

Photo by Nick in exsilio
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be visual

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Effective visuals

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Authentic

Hi! I work in the stock photo industry!
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Crude maybe...but REAL!

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relevant

Probably not for campaign aimed at retirees
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human

Notice this also tells a story without words
Photo by db Photography | Demi-Brooke
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tell a story

Photo by ajagendorf25
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Photo by Gueоrgui
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bonus: memes

Do you know this guy?
Photo by galactic.supermarket
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be substantive

There has to be some "there" there
Photo by blmiers2
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creative side recap

  • Be Memorable
  • Be Storied
  • Be Visual
  • Be Substantive
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strategic side

Photo by dbnunley
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strategic side

  • Be Relentless
  • Be Relational
  • Be SEO-savvy
  • Be Helpful
  • Be Tribal
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be relentless

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be relational

Photo by valilouve
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FORM CONTENT PARTNERSHIPS

Photo by bmooneyatwork
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PRIDEBAIT: Put Others on Your Stage

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Be SEO-Savvy

But not obsessed!
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Keywords Guide, But Writing Rules!

Photo by trazomfreak
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Use Google Authorship

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be helpful

Photo by zilverbat.
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Don't change your marketing; Change your mindset

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be tribal

Photo by pepe50
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Who would fill your theater?

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strategic side recap

  • Be Relentless
  • Be Relational
  • Be SEO-savvy
  • Be Helpful
  • Be Tribal
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be outstanding!

Mark Traphagen

Haiku Deck Pro User
http://Google.com/+MarkTraphagen