Creating the Story of Cancer Store took about four days. The next MagentoGo Store I create will take half that time. Creating stores is so much easier than FoundObjects.com
(Now RIP sadly). When I created FoundObjects.com
in 1999 it took $5K and six months. Granted I was learning as I went, even so the store we built couldn't have been done in less than a couple of months even by season pros.
Comparing 4 days to two months is an accurate yardstick for how far we've come. Soon you will be able to create a store in a matter of hours. Store are SEO powerful because:
Ecom Stores Rock SEO Because...
Ping Rate is HIGH.
Stores Rock UGC.
Stores complete an online brand.
Stores are cheap ways to capture traffic.
I call "ping rate" the frequency of content being loaded on a page. In these post Panda and Penguin Google algorithm days when QDF (Quality Deserves Freshness) rules high ping rates are valuable. Stores have high ping rates because people check them for new products frequently and visitors add the most important GOLD of Internet marketing - UGC.
User Generated Content (UGC) is content you can't BUY, but must earn. UGC has many forms including social signals (likes, shares and tweets), reviews and comments. Stores generate UGC at a higher frequency than most other kinds of content.
Stores add an important dimension to any brand. If you are selling something you are different than if you aren't (period and full stop). Your ability to be an intelligent merchant even if all you sell is your branded SWAG tells prospects a lot about your willingness to walk your Internet marketing talk.
Finally stores are CHEAP ways to net new traffic and bolster your site's existing SEO.
(Original post at http://scenttrail.blogspot.com/2013/06/5-new-ecommerce-lessons.html