STRATEGY FORMULATION IN ZANZIBAR

QUESTION ONE

• Under which circumstances has Jean-Louis decided to develop his company in Zanzibar?
• What have been the successive steps of IBS development?
• To what extent are they related directly or in-directly to international tourism?
• On which kind of experience is Jean Louis relying?
• What competitive advantages stems from it?

QUESTION TWO

• What makes Zanzibar unique?
• How does he local environment tend to evolve?
• Consequentially, how could you imagine the evolution of its attractiveness?
• What enhancements could be made in order to improve it?
• Conversely, what threats could affect it?

QUESTION THREE

• Which type of prospects from which geographic areas could be attracted?
• Should they envisage projects aiming at exclusive up-market clients?
• Or mass-market customers?

QUESTION FOUR

• Would all or part of these activities be transferable to other areas? Which zones for instance?
• What would be their political, economic,social and environmental characteristics?
• How could you imagine such an extension or transfer of IBS operations to these areas?
• For which activities and under which forms of presence?
• How should IBS organisation and governance evolve in that perspective?