Your Million Dollar Message

Success Code Mystery

• High school teacher struggling at $20,000/yr
• OR...multimillionaire with 500,000,000 books in print?
• Talented singer (in the shower)
• OR...best-selling artist with 200 million records, net worth of $630,000,000

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What Made The Difference?

• Broke loser getting evicted from a tiny studio apartment
• OR...Megastar in a palace, top TED talk, $50,000,000/year
• Desperately poor girl, raped as a teen, no prospects, no future
• OR...one of the wealthiest, most influential women of all time?

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This is for

• entrepreneurs
• thought leaders
• authors
• speakers

Learn

• why some talented, smart people fail -- while others succeed
• how to leverage your expertise
• how to stand out from the crowd

Learn

• keys to expanding, franchising, or licensing
• how to attract premium clients at premium prices
• attract superstar team
• attract financing & investors

You will learn

• how to become sought-after by clients & the media
• how to tip every sales call in your favor
• all without having to become a best-selling author
• without endless blogging, social media or a Twitter feed

The Real Problem

Once You Make These Shifts

• Foundation for the rest of your life
• Be recognized, respected & rewarded as the LEADER that you are

These 5 Shifts

• Generate an additional $1,000,000
• Reach 1,000,000 more people

Things Have Changed

• Connection Economy
• Big winners
• Big losers
• Big opportunity
• Big risk

Rate of Change Increasing

• Fortune 500 Companies
• 1955 - avg life 75 years
• 2015 - avg only 15 years
• Last 15 years, 52% have disappeared

Connection Economy

• People want to be SEEN, HEARD
• Know that they MATTER
• Belong to a COMMUNITY

Mindshift #2

• Winners know they are in SHOW BUSINESS
• You are in the business of SHOWCASING your business

Mindshift #3

• You don't own your most valuable asset
• Your brand is the key to commanding premium prices, attracting superstar employees, attracting premium opportunities

Your Brand

• Is in the MIND of the marketplace
• You don't own that mind
• No brand = commodity business

Build Your Brand

• Be the EXPERT
• Be the BEST at something
• Be BOLD, CLEAR, CONCISE
• Is Your Brand MAGNETIC?
• Clarity is magnetic

What is a Brand?

• Not a logo
• Your Brand is your STORY
• Your Brand is the STORY of your clients
• STORY of the PROBLEMS you solve

Oprah Knows She is a Brand

Your Brand is Your Reason Why

• I help extraordinary entrepreneurs and executives discover, design & deliver their own unique Million Dollar Message so that they stand out in the marketplace as leaders.

Mindshift #4

• Your Secret Weapon is YOUR Million Dollar Message
• You use it in everything
• Your marketing, hiring, book, podcasts, website
• When you are on radio & TV

Your Million Dollar Message

• Your secret weapon to 10X
• People CONNECT to stories
• SHOW BIZ is the business of telling STORIES
• BRANDS are Million-Dollar Messages

Mindshift #5

• Superstars have mentors
• Jack Canfield - once a struggling teacher. His mentor W. CLEMENT STONE, self-made billionaire, changed everything.
• Celine Dion - once struggling singer. Her mentor RENE ANGELIL, music industry pro, changed everything.

SUPERSTARS HAVE MENTORS

• TONY ROBBINS - once broke. His mentor, JIM ROHN, changed that.
• Life is too short to make all the predictable rookie mistakes.

Recap: Success Secrets

• Connection Economy
• Show Business
• Branding
• Million Dollar Message
• Mentor

Find out more

• call 866-200-0969
• marketingfastrack.com/strategy
• Review your web site, message, pricing, strategy
• For entrepreneurs ready to get on radio, TV, write a book, expand

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