Writing for Social Media

Overview

• Non-Profit Social Media
• Healthcare Social Media
• Global Social Media
• Discussion
• Q&A

Non-Profit Social Media Strategies

Non-profit

• Telling the brand story
• Spreading the mission
• Engaging audiences
• Cultivating relationships
• Fundraising and donations
• Events

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Healthcare Social Media Strategies

Healthcare

• Health education
• Patient care
• Healthcare promotion
• Events
• Reminders and customer service

Challenges

• Data privacy
• Health information quality
• Professionalism
• Consistency and engagment

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Global Social Media Strategies

Global

• Determine strategy
• International presence that feels local
• Timing
• Language, context, and representation
• Translations
• Tools and teams

Global

• Understand social media usage across the world.
• Visuals should represent audiences reached.
• Be mindful of cultural norms and expectations.
• Don't assume and avoid stereotypes.

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Discussion

Questions

• If you were a social media manager, what industries would you find to be most challenging?
• How can social media managers make sure they're sending the right messages to audiences?
• How is social media different in diffferent industries?