Thanks for dropping by and checking out my Haiku Deck.

This Deck is a short summary based on my 37-page ebook "10 Secrets to Writing Marketing Content that Sells."

What’s the key to getting more sales, social media shares and followers? Simple. Give people exactly what they want!

We're motivated to buy things for different reasons. Your job here is to find out what motivates people to buy your product. It can be different things, but you need to pick the most important motivator in order to make a compelling case for your product.

Kids buy a football to have fun. You might buy new running shoes to stay healthy. I buy books to gain knowledge and others play Clash of Clans for entertainment.

People didn't buy an iPod because it had 16GB of storage. They bought it because it holds up to 3000 songs on the go. That's the benefit people got from a 16GB iPod.

Make a list of your product’s features and describe the benefit your audience gets from each of those features.

A unique selling proposition can be anything, but it’s up to you to find out what it is and take advantage of it. Oreo is notorious for its twist, lick and dunk campaigns showing consumers how they can eat the sandwich cookie and M&M came up with the “Melts in your mouth, not your hand” tagline. So, what’s your USP?

The secret to getting your material read? Write as you normally talk in a conversation

Now this is awkward. Because I actually know Greek!

Using big words is a big no-no. Why? Because you're writing to communicate - not to impress people with your knowledge of the English dictionary!

Whether it's an article, blog post, press release or brochure - if a headline doesn't get people to stop and read, your content gets sent into oblivion and remains unread.

Short sentences are much easier to read than long sentences. The contents of the sentence is easily remembered. And more importantly, it retains much of its meaning.

A short sentence should contain one idea that helps readers fully grasp what you're trying to say.

A simple way to getting your content read is by breaking it down into shorter, more digestible sections or paragraphs.

Large chunks of text with no break in sight are guaranteed to scare people away.

The secret to converting those leads into tangible business benefits is to include an effective call-to-action telling them exactly what to do next.

What’s my call-to-action? Skip over to the next slide :)

Thanks for checking out my Haiku Deck. This was a short summary of my free ebook.

For more details on how to write content that sells, download the full guide at:

http://kanguro.fi/write-content-that-sells/