Working Link

Who is working link?

Strategy

• Focus strategy
• Recruitment and selection of low-skill workers for foreign companies
• Highly specialized expertise
• Premium price in exchange of quality

What they want to achieve

• Increase sales
• Expand geographically
• Professionalize recruitment process

Spin

Spin

• S=Industry associations (IA), increase sales and financial situation.
• P=Not enough clients, depends only on IA and over-focused on operations.

SPin

• I=Lack of clients, affects sales which affects financial situation
• N=More clients, improve reputation, higher prices, improve financial situation and growth.

PRoblem

Causes

• Financial situation
• Unfavourable industry reputation
• Contacts of past work experience

Solution

MArketing Plan

Marketing Plan

• Target
• Promotion
• Conversion Strategy
• Retention Strategy
• Financial Projections

Questions