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Woodstock Leabank

Published on Nov 23, 2015

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PRESENTATION OUTLINE

BUSINESS PLAN

PRESENTATION FOR WOODSTOCK LEABANK

PRIMARY MARKETS

  • Office Furniture Dealers
  • Stationery Dealers
  • Design & Build Companies
  • Architects
  • Online Retailers Office/Domestic

ADDITIONAL MARKETS

  • Domestic showrooms
  • Removal Companies
  • Department stores
  • Facilities companies
  • Space planning companies

PROSPECTING ACTIVITY

  • Identify Top 20 prospects
  • Produce presentations for all sectors & services
  • Maximum mailing prospect list of 800
  • Grow existing prospect list of dealers
  • 40% account management 60% prospecting

TERRITORY DEVELOPMENT

  • Make appointments with top 50 Existing Acounts
  • 4/6 quality face to face appointments per day
  • Prospect daily, social media, email, call, visit
  • Re-appoint with key accounts & prospects
  • Set sales objectives for all appointments

TERRITORY DEVELOPMENT (2)

  • Contact top 20 accounts
  • Monthly e-shots to prospects & accounts
  • Set up weekly prospect lists for area covered
  • Maintain prospect & account database
  • Categorise accounts/prospects list - TT, A,B,C

BUDGET & PREDICTIONS YEAR 1

BUDGET & PREDICTIONS YEAR 2

BUDGET & PREDICTIONS YEAR 3

YEAR 3 COMBINED GROWTH

GROWTH EXPLAINED 2014/15

  • 12 'A' accounts £5,000 - 1 x month
  • 20 'B' accounts £2,000 - 1.66 month
  • 50 'C' accounts £500 - 4.16 month
  • £125,000PA monthly growth £10,000
  • Top twenty accounts are 20k plus

MARKETING SUGGESTIONS

  • OFAS advertising
  • Cabinet Maker advertising
  • A5 Series of cards
  • Quantity of catalogues
  • Grow following on Linkedin, Twitter, Facebook

WHAT I CAN BRING TO THE ROLE

PATRICK RILEY - SALES PROFESSIONAL

KEY SALES SKILLS

  • High level of prospecting
  • Team player
  • Excellent account management
  • Direct & dealer sales experience
  • Budget lead.

KEY SALES SKILLS

  • Move management
  • Project management
  • Hard working, driven
  • Able to resolve arising issues
  • Excellent furniture knowledge

SALES TOOLS

  • Ipad for personalised presentations
  • Demo stock - operators chairs
  • Wood, ,metal and fabric samples
  • Database software
  • Use of manufacturers showooms

SUMMARY

  • Ideal skill set for the role
  • Enthusiastic
  • Loyal
  • Hard working
  • Passionate

ACHIEVEMENTS

  • 5 x Salesman of the year SS at Wilding PLC
  • Area of the year twice a Wilding PLC
  • Over 1.2 million pounds of direct business @ATS group
  • Achieved yearly budget in month 7 at Elstead
  • Opened a number of German & French accounts