Winning Promotion Techniques

Measure everything separately by Gen Y.

Snapchat.

Snapchat.

• Snapchat is a photo messaging application that allows users to take photos, record videos, add text and drawings, and send them to a controlled list of recipients. The messages disappear in 1 to 10 seconds.
• 77% of college students use Snapchat.
• We found a case study from West Virginia University : Five days after they joined Snapchat, the ran a contest asking their followers (mostly students) to “snap” them a photo of how they show their school pride. 25% of their followers responded.

Raise prices with a strategy.

Raise prices with a strategy.

• Raise prices if you have prices well below a price point or in between two price points. Then raise to just below the next price point. Example: Price of $36. Raise to $39 just below $40 price point... Price at $79 (between $75 and $100). Raise to $95 or $99.
• Have a waiting list for an event? Raise to next price point.
• Raise prices if you have higher registration this time than last time.
• You can take an event offered to the general public and turn it into an event for a specific market segment.

Get mobile optimized.

Get mobile optimized.

• According to analysts at Morgan Stanley, mobile usage will surpass desktop usage by 2015.
• According to a recent LERN survey, only 50 percent of programs’ websites are mobile optimized

And the best subject line is...

And the best subject line is...

• Toronto-based email tracking software company Contact Monkey cataloged 30 million email messages to see which subject line works best.
• The winner? RE: With a 92% open rate
• Next bests:
• RE: Follw up, 90%
• RE: Update, 89%
• RE: Introduction, 88%
• RE: Checking in, 87%
• Contact Monkey says the shorter the subject line, the better. Two words or less seems to be the best.

Emphasize or focus on the 20% of your work that yields 80% of the results.

Perpetual shopping carts.

Perpetual shopping carts.

• A perpetual shopping cart is one that follows the customer as the customer surfs your site.
• It’s done when your website puts a cookie on the user’s computer. If the customer leaves the site without finalizing the registration but comes back in a day or two, the same shopping cart will be there.
• Marketing Sherpa found 64% of those surveyed found a perpetual shopping cart to be an effective way of boosting sales.

Have teachers email current students in classes once a week.

Create an online quiz.

Rent a list.

Use YouTube collab channels.

Use YouTube collab channels.

• A channel on YouTube shared between five people. Every week day is assigned one person to make a video on that day.

Let them sample your wares.

Let them sample your wares.

• Host an open house a month before classes starts where one could come meet with a counselor, meet instructors sign up for classes and so on.

Lose the silos in marketing.

Use discounts creatively to promote registrations.

Use discounts creatively.

• Register a friend and get a discount.
• Bring a friend and you both get a discount.
• Sign-up for two related classes and get a discount.
• Sign-up for a certificate program on the front end and the fee is discounted as compared to taking the individual classes one-by-one and paying as you go.

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