Joining your tribe of 1% should be seen as a special and hard won benefit. Once part of an elite tribe be sure to gamify your environment so competition is ever-present but not exhaustive or defeating. Scoop.it
's My Community is a great example of how to gamify. When they started I could see the top curators on Scoop.it
. The net effect of seeing curators so far ahead of me was I didn't feel motivated to compete.
Once they changed what I saw in My Community to ONLY those immediately above and below me the race was on. Be careful about how you use leadrboards and feedback to motivate since it can do the opposite.