Why You Need Responsive Design

Topics

• Why Responsive Design Matters
• The Google Advantage
• Impact on Conversion Rates
• Easier Sharing

Why Responsive Design Matters

• It's projected that Internet Access on Mobile Will Surpass Desktop in 2014
• Half of Local Searches Happen on a Tablet or Phone
• According to Google research, 44% of People Use Their Phone When Shopping
• People Won't Adjust to Your Site If It's Not Mobile Friendly, They'll Leave

The Google advantage

• Google Has Referred to Responsive Design as an "Industry Best Practice"
• Google Crawlers Check to Check How Sites Display Across Different Devices
• Google Will Penalize You in Search Rankings if You're Mobile Unfriendly 
• If You're Responsive and a Competitor Isn't, You Gain an Edge in Search

IMPACT on Conversion rates

• Site Visitors Will Leave If Things Are Hard to Read
• Forcing People to Scroll or Pinch and Click Is Frusterating
• Too Much Text Makes It Unlikely Someone Will Read the Entire Copy
• Use Pictures, Videos and Visual Elements to Make Content More Engaging

Easier Sharing

• You Want People Who Share to Have the Same Experience as their Friends
• A Non-Responsive Site Will Lead to Different Experiences Based on Device 
• Non-Responsive Sites Can Make it Hard to Find Content or Navigate
• A Subpar Experience Will Lead to Site Abandonmen