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Slide Notes
Why is visual marketing important for businesses?
46% of users rely more on companies that have visual elements in their websites.
Post where this presentation comes from (Spanish source)
http://www.inno-smart.com/2014/importancia-contenido-visual/
46% of users rely more on companies that have visual elements in their websites.
Post where this presentation comes from (Spanish source)
http://www.inno-smart.com/2014/importancia-contenido-visual/
Why Is Visual Marketing Important?
Published on Nov 18, 2015
The importance of visual content in digital maketing; 10 reasons you cannot miss.
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PRESENTATION OUTLINE
WHY IS VISUAL MARKETING IMPORTANT?
10 REASONS YOU CANNOT MISS
Why is visual marketing important for businesses?
46% of users rely more on companies that have visual elements in their websites.
Post where this presentation comes from (Spanish source)
http://www.inno-smart.com/2014/importancia-contenido-visual/
46% of users rely more on companies that have visual elements in their websites.
Post where this presentation comes from (Spanish source)
http://www.inno-smart.com/2014/importancia-contenido-visual/
Photo by kyeniz
WHY IS VISUAL CONTENT IMPORTANT?
- 75% of human sensory neurons process visual content
- Visuals are processed 60.000 times faster than text
- Blogs that include visual content receive 94% more visits
- 67% of users consider clear visuals more relevant than text
- Facebook visual posts receive 120% more engagement
The visual content is emotional and can help us catch the attention of our audience in a way that hardly get through words.
These are some of the reasons why the visual content is important in our digital marketing strategy.
Blogs that are using relevant visual content gets an average of 94% more visits than those without.
67% of online consumers considered photos more relevant than product information or even reviews.
Facebook posts with visual content generate 120% more engagement than normal ones.
These are some of the reasons why the visual content is important in our digital marketing strategy.
Blogs that are using relevant visual content gets an average of 94% more visits than those without.
67% of online consumers considered photos more relevant than product information or even reviews.
Facebook posts with visual content generate 120% more engagement than normal ones.
Photo by ZERGE_VIOLATOR
10 REASONS
WHY VISUAL CONTENT IS IMPORTANT IN DIGITAL MARKETING
10 reasons why you should use visual content on your website to increase the number of visits and improve your conversion rate.
Photo by brian hefele
VISUAL CONTENT IS ESSENTIAL FOR WEBSITES
IT IS THE CLUE FOR THE NEW INTERNET LANGUAGE
Visual content (images, presentations and videos) are the basics of the new language of the Internet.
The visual content help us to showcase our products or services without having to say anything about these. This allows visitors to make their own decisions without feeling pressured.
Design elements for visual social media marketing (Spanish source):
http://www.inno-smart.com/2014/elementos-diseno-visual-social-media-marketi...
The visual content help us to showcase our products or services without having to say anything about these. This allows visitors to make their own decisions without feeling pressured.
Design elements for visual social media marketing (Spanish source):
http://www.inno-smart.com/2014/elementos-diseno-visual-social-media-marketi...
Photo by studio_juan
USERS ARE MOBILE DEPENDENT
IT INCREASES VISUAL CONTENT CONSUMPTION
We are becoming more dependent on our mobile phones and we have less time to read articles of 1000 words using our mobile devices . This encourages us to be more visual content for:
1 - providing information quickly and easily at a glance.
2 - allowing us to digest large amounts of data quickly.
1 - providing information quickly and easily at a glance.
2 - allowing us to digest large amounts of data quickly.
Photo by kevin dooley
VISUAL ATRACTIVENESS LAYS ON ITS CAPACITY
TO COMMUNICATE COMPLEX MESSAGES IN AN EASY & FAST WAY
The main attraction of the visual content is its ability to communicate complex messages quickly.
High-quality photos , interactive videos , infographics , etc. provide users with information at a glance.
How to create visual content to drive traffic to the website (Spanish source):
http://www.inno-smart.com/2015/como-crear-contenido-visual-dirigir-trafico-...
High-quality photos , interactive videos , infographics , etc. provide users with information at a glance.
How to create visual content to drive traffic to the website (Spanish source):
http://www.inno-smart.com/2015/como-crear-contenido-visual-dirigir-trafico-...
Photo by Reportergimmi
THE VALUE OF VISUAL MARKETING LAYS ON
ITS HABILITY TO DRIVE EMOTION IN OUR STORY
The visual marketing value is focused on the ability to transmit our history in an emotional and appealing way.
One way to share information that is easy to digest and remember.
One way to share information that is easy to digest and remember.
Photo by vonSchnauzer
ONE IMAGE IS WORTH A THOUSAND WORDS
VISUAL CONTENT GENERATES HIGHER ENGAGEMENT
As we said 67% of online consumers considered more relevant clear and detailed photos than product information or even reviews. This is because the visual content shows quickly and easily our products generating greater engagement.
How to improve engagement with visual marketing (Spanish source):
http://www.inno-smart.com/2015/como-mejorar-engagement-con-visual-marketing...
How to improve engagement with visual marketing (Spanish source):
http://www.inno-smart.com/2015/como-mejorar-engagement-con-visual-marketing...
Photo by tonyboytran
ADDITIONALLY...
5 MORE REASONS
5 more reasons why visual content is important for businesses
Photo by Leo Reynolds
VISUAL CONTENT...
- Drives more traffic to websites
- Easily catches users attention
- Helps in improving conversion rate
- Is easy to share through social media
- Makes easy its understanding in mobile devices
To generate a conversion, we need to have a website that not only is focused on the user, but also integrates visual content with the products and services.
- It will drive more traffic to our websites.
- It will easily catch the attention of our visitors.
- It will help us to improve our conversion rate.
- It will be easy to share through social media.
- It will make easy to understand through mobile devices.
Why is visual marketing important for businesses (where originally comes this presentation - Spanish source):
http://www.inno-smart.com/2014/importancia-contenido-visual/
- It will drive more traffic to our websites.
- It will easily catch the attention of our visitors.
- It will help us to improve our conversion rate.
- It will be easy to share through social media.
- It will make easy to understand through mobile devices.
Why is visual marketing important for businesses (where originally comes this presentation - Spanish source):
http://www.inno-smart.com/2014/importancia-contenido-visual/
Photo by John Pastorello
WHERE DOES VISUAL MARKETING SUCCESS LAY ON?
But... where does visual marketing success lay on?
Photo by Search Engine People Blog
VISUAL CONTENT SUCCESS LIES ON ITS CAPACITY TO...
- Offer information in an easy & fast format
- Allow users to quickly digest big amount of data
- Allow companies to humanize content
- Help users to take their own decisions
- Be easily shared in social media
The use of visual content in social media (Facebook , Twitter , Pinterest , etc. ) is of vital importance. A publication in our social networks with visual content will capture more the attention of users than a simple text format.
What does it make that the visual content become successful in social media? It is not only because it is more enjoyable than simple text, but also because it is easy to be shared through social networks.
Attention! Pinterest generates more traffic to our web sites than LinkedIn, Google+ and YouTube all together.
What does it make that the visual content become successful in social media? It is not only because it is more enjoyable than simple text, but also because it is easy to be shared through social networks.
Attention! Pinterest generates more traffic to our web sites than LinkedIn, Google+ and YouTube all together.
Photo by Thomas Hawk
IN ADDITION, VISUAL CONTENT SUCCESS COMES FROM
THE HUMAN INHERENT CAPACITY TO PROCESS VISUAL INFORMATION
The success of the visual content resides in the way the brain process information from our consumer. According to Marcel Just, director of the Center for Cognitive Brain Image of Carnegie Mellon University , writing is an invention of human beings , but nature gave us the ability to see and interpret the world visually.
The innate human capacity to process information visually is what motivates us to consume the content of images or videos instead of text.
In fact, blogs using relevant visual content gets an average of 94 % more visits than those without.
The innate human capacity to process information visually is what motivates us to consume the content of images or videos instead of text.
In fact, blogs using relevant visual content gets an average of 94 % more visits than those without.
Photo by Stuck in Customs
TYPES OF VISUAL CONTENT
- Infographics
- Videos
- Creative Images
- Presentations
- Collages
Not only images, but also videos, infographics, creative images, etc. can increase visits and therefore the conversion rate on our websites.
Businesses that opt for infographics and visual content have increased their traffic by 12% more than those that not.
Five edition tools for creating images for social media (Spanish sources)
http://www.inno-smart.com/2014/herramientas-edicion-de-imagenes-online-para...
Businesses that opt for infographics and visual content have increased their traffic by 12% more than those that not.
Five edition tools for creating images for social media (Spanish sources)
http://www.inno-smart.com/2014/herramientas-edicion-de-imagenes-online-para...
Photo by db Photography | Demi-Brooke
WWW.INNO-SMART.COM
@SRODRIGUEZD
Thanks for looking at that presentation. It was made by Inno-Smart Barcelona (www.inno-smart.com).
