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Slide Notes

Today mobile games are the most popular video game format in the world, overtaking PC and consoles.


In 2020, the audience of mobile apps has significantly expanded. In addition, the amount of time users spend online has also increased.


In analyzing our mobile products - games and entertainment apps - we noted similar consumption patterns. In China, for example, as early as November 2019, we noticed an increase in active users; at the peak, their number roughly doubled.


In addition, the average length of a gaming session increased by 20%. Since mid-March 2020, this trend began to manifest itself in the U.S. and Europe with the introduction of quarantine restrictions.


Also, if before more games were played on weekends, then during the quarantine the gaming activity of users was kept at the same level on weekdays as well.


 


Mobile gaming market trends in 2021


One of the main trends in 2020 is the growth of M&A deals among gaming companies.


For example, among the leaders of hypercasual game publishers alone - a genre that has taken shape over the past couple of years and has already grown to one billion downloads each month - several interesting deals have taken place.


These include the acquisitions of Rollic Games and Kolibri Games, as well as an investment by Chinese giant Tencent in Voodoo, a French publishing company valued at $1.4 billion.


Total deals among game companies (all game genres) totaled $24.5 billion.


 


What's coming in 2021?


High competition and product improvement
Newzoo predicts that in 2021 the number of gamers on all platforms (mobile games, PC, consoles) will reach 2.8 billion people and the market turnover will reach $189.3 billion.


Given the high level of competition, the process of product improvement is inevitable. In the struggle for the user and, consequently, profits, hybrid genres gradually begin to appear, the meta of the game becomes more complex, which allows more effective retention and monetization of players.


In 2021, I think we will see a lot of interesting releases just in hybrid genres.


 


Expanding the portfolio


Many publishers, having achieved success in one genre like sex world 3d, start expanding their portfolio beyond that genre. Thus, publishers, having made a name for themselves on hyper-casual projects, are moving on to develop casual ones. This is done in order to diversify their business and enter new markets.


 


Collaborations with artists and brands


Brands, music artists and celebrities will continue to use games and other mass entertainment mobile products as a platform for marketing and communicating with a wide audience.


The concert cancellations and other restrictions that came with the pandemic will increase brands' interest in partnering with mobile products.


These partnerships can be in the form of a short-term event (such as Travis Scott's Fortnite concert) or a long-term collaboration with an app (American EDM duo The Chainsmokers' partnership with Beat Maker Go, rapper Tekashi 6ix9ine's partnership with Beat Blade).


These kinds of collaborations will be beneficial for both sides. Brands will get an effective non-trivial tool to promote their product to a wide audience, and developers, in turn, will be able to offer content and attract new players.


For the mobile games industry, 2021 promises to be an interesting year. Over the past year, mobile gaming has solidified itself in the minds of consumers as one of the most accessible forms of entertainment in many ways. The rapid growth of the gaming and mobile entertainment market will continue, largely at the expense of the Asian market.

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What's in store for the mobile gaming market in 2021

Published on Nov 17, 2021

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What's in store for the mobile gaming market in 2021

Today mobile games are the most popular video game format in the world, overtaking PC and consoles.

Today mobile games are the most popular video game format in the world, overtaking PC and consoles.


In 2020, the audience of mobile apps has significantly expanded. In addition, the amount of time users spend online has also increased.


In analyzing our mobile products - games and entertainment apps - we noted similar consumption patterns. In China, for example, as early as November 2019, we noticed an increase in active users; at the peak, their number roughly doubled.


In addition, the average length of a gaming session increased by 20%. Since mid-March 2020, this trend began to manifest itself in the U.S. and Europe with the introduction of quarantine restrictions.


Also, if before more games were played on weekends, then during the quarantine the gaming activity of users was kept at the same level on weekdays as well.


 


Mobile gaming market trends in 2021


One of the main trends in 2020 is the growth of M&A deals among gaming companies.


For example, among the leaders of hypercasual game publishers alone - a genre that has taken shape over the past couple of years and has already grown to one billion downloads each month - several interesting deals have taken place.


These include the acquisitions of Rollic Games and Kolibri Games, as well as an investment by Chinese giant Tencent in Voodoo, a French publishing company valued at $1.4 billion.


Total deals among game companies (all game genres) totaled $24.5 billion.


 


What's coming in 2021?


High competition and product improvement
Newzoo predicts that in 2021 the number of gamers on all platforms (mobile games, PC, consoles) will reach 2.8 billion people and the market turnover will reach $189.3 billion.


Given the high level of competition, the process of product improvement is inevitable. In the struggle for the user and, consequently, profits, hybrid genres gradually begin to appear, the meta of the game becomes more complex, which allows more effective retention and monetization of players.


In 2021, I think we will see a lot of interesting releases just in hybrid genres.


 


Expanding the portfolio


Many publishers, having achieved success in one genre like sex world 3d, start expanding their portfolio beyond that genre. Thus, publishers, having made a name for themselves on hyper-casual projects, are moving on to develop casual ones. This is done in order to diversify their business and enter new markets.


 


Collaborations with artists and brands


Brands, music artists and celebrities will continue to use games and other mass entertainment mobile products as a platform for marketing and communicating with a wide audience.


The concert cancellations and other restrictions that came with the pandemic will increase brands' interest in partnering with mobile products.


These partnerships can be in the form of a short-term event (such as Travis Scott's Fortnite concert) or a long-term collaboration with an app (American EDM duo The Chainsmokers' partnership with Beat Maker Go, rapper Tekashi 6ix9ine's partnership with Beat Blade).


These kinds of collaborations will be beneficial for both sides. Brands will get an effective non-trivial tool to promote their product to a wide audience, and developers, in turn, will be able to offer content and attract new players.


For the mobile games industry, 2021 promises to be an interesting year. Over the past year, mobile gaming has solidified itself in the minds of consumers as one of the most accessible forms of entertainment in many ways. The rapid growth of the gaming and mobile entertainment market will continue, largely at the expense of the Asian market.