what quebec wants
Published on Oct 06, 2020
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tim hortons
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the first article is about how canadians feel that tims is losing its canadian identity. quebec on the other hand feels as if they are not losing their identity. part of it has to do as majority of the provinces that are complaining are english speaking provinces and tims from the begining has made steps to ensure that tims feels different and unique for quebec people.
Photo by DarkElfPhoto
tims is in a unique situation because the rest of canada is starting to dislike tims but tims in quebec is at the height of its popularity. tims can have a huge quebec marketing strategy and roll out new promos and products in quebec.
Photo by MSVG
tims graphs
quebec signage
Photo by Mike Petrucci
in quebec there has been new regulations implemented that made it so that companies had to be more french friendly and have their stores in french writing. for example starbucks would be cafe starbucks. or homesense would be branded with the maison tag which means home in french.
Photo by Marjorie Lipan
this is unique for french speaking canadians because before stores would be in english and now its in their native languages. this gives more promo for companies as the first companies who change to french names will be recognized as being french friendly. the rest of canada wont have a problem as majority of the stores are recognizabe by logo anyways so if they go to quebec they wont get confused.
Photo by Thomas Serer
companies around the world have done the same and have changed names to fit local verbage and language. mcdonalds is still gonna be mcdonalds but will be branded as for example le mcdonalds to fit quebec. marketers can have a whole quebec marketing strategy of rebranding
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