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Slide Notes

Erik Qualman produces a 'socialnomics' video every year analysing trends in social media.

Socialnomics 2014:
https://www.youtube.com/watch?v=zxpa4dNVd3c (3:18)

Socialnomics 2015: https://www.youtube.com/watch?v=jottDMuLesU
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What is your digital footprint?

Using social media wisely to improve your professional profile.

Covers digital literacy, digital identity and employability.

PRESENTATION OUTLINE

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Erik Qualman produces a 'socialnomics' video every year analysing trends in social media.

Socialnomics 2014:
https://www.youtube.com/watch?v=zxpa4dNVd3c (3:18)

Socialnomics 2015: https://www.youtube.com/watch?v=jottDMuLesU

What is your digital footprint?
Using social media wisely to improve your professional profile.

What is your digital footprint? Using social media wisely to improve your professional profile.

A presentation created for humanities students at University of Southampton by Tamsyn Smith @TamsynMSmith

Tamsyn Smith

Professional Specialist in Learning Design, ILIaD
Presented by Tamsyn Smith, Professional Specialist in Learning Design, Institute of Learning Innovation and Development (ILIaD).

@TamsynMSmith

http://www.southampton.ac.uk/iliad/about/staff/tamsynsmith.page?
Photo by kevin dooley

81% of employers regard digital skills to be an important requirement when employing people
(BCS - www.bcs.org/category/17854)

This information is from a recent BCS (Information Society) survey.
www.bcs.org/category/17854

What are digital skills?

Untitled Slide

What are digital skills?
Definition of digital skills: http://www.ymcaimpact.ca/content/define-digital-skills
JISC's definition: https://www.jisc.ac.uk/guides/developing-students-digital-literacy
- ICT proficiency
- Information, data and media literacies
- Digital creation, innovation and scholarship
- Digital learning and self-development
- Communication, collaboration and participation
- Digital identity and well-being

You need to develop your digital literacy skills to ensure that you are employable in 21st century:
http://www.digitalskillsgap.com/

Untitled Slide

In an oft-cited survey [http://go.microsoft.com/?linkid=9709510 - pdf] released by Microsoft Research in 2010, 70% of recruiters said they’d rejected applicants based on info they found online.

http://blog.careerbuilder.co.uk/2014/09/19/do-employers-like-your-online-pr...

Which social media are you familiar with?
How many accounts do you have?

You can use http://namechk.com/ and
http://knowem.com/ to help you to remember your dormant accounts.

Social media landscape 2015: http://www.fredcavazza.net/2015/06/03/social-media-landscape-2015/

Which social media accounts can you think of?

Youtube, vimeo, pinterest, Facebook, instagram, Google+, twitter, GarminConnect, Strava, mapmyrun/ride, walkjogrun, blogger, ebay, myspace, bebo, tumblr, photobucket, flickr, etsy, goodreads, slideshare, picasa, academia.edu, mendeley, quora, quibly, scoop.it, wordpress, blogger, about.me, justgiving, storify, soundcloud, etc etc

Photo by Sean MacEntee

www.govote.at

22 45 5
Mentimeter

www.govote.at

History 25 38 29
Music 59 97 59
Archaeology 26 37 40
English 58 59 09
Philosophy 64 71 07
Film 22 45 5
Modern Languages 11 16 55

We're going to explore whether you use social media personally and professionally and which accounts you have.

Web presence

  • 'Nameplate' sites
  • Blogging
  • Other social media
Make other people aware of who you are - leave them with a good impression.

Make sure that you are useful to others - pay it forward!

Use social media to develop networks as well as forming informal groups.

Photo by Peter Ras

about.me

http://about.me/tamsynsmith - a 'nameplate' site

An alternative would be setting up your own website.
Why it's worth it to purchase your own domain name:
http://lifehacker.com/5958893/why-its-worth-it-to-purchase-your-own-domain-...

Other alternatives include:
- flavors.me

PATHBRITE - for an online portfolio
Photo by Add rien

Blogging

A blog can be a great way of bringing your network together and can also double as a portfolio. There are many free options available including Blogger and Wordpress.
Photo by mkhmarketing

social media

Erik Qualman: "Live as though your mother is watching"

Be aware of your digital shadows - what other people have posted about you.

You can choose whether to keep your personal and professional identity separate. I have two Twitter accounts - everything that I tweet is public, however, I feel that people who are interested in my work as a Learning Designer are less likely to be interested in my personal life as a triathlete.
https://twitter.com/tamsynmsmith
https://twitter.com/tamsynsmith

Remember that you don't need to be everywhere - it is better to use a few networks well than all networks badly.

Have you ever Googled yourself?

Video: https://www.youtube.com/watch?v=H3z56JBe5Jw

Use duckduckgo instead of google as it's not influenced by your previous searches.

Sign up for Google alerts to be notified of any new content featuring your name: https://www.google.co.uk/alerts

www.google.com/settings/ads

Vizibility: Series of questions to find out how 'digitally distinct' you are: http://www.onlineidcalculator.com/index.php

Photo by Whatsername?

"The internet isn't written in pencil, Mark. It's written in ink."

"You don't get to 500 million friends without making a few enemies".

"The internet isn't written in pencil, Mark. It's written in ink." http://www.imdb.com/video/screenplay/vi2570033433

Make sure that you review any old accounts and delete them as required.

"What happens in Vegas stays on Youtube" - Erik Qualman

Request to have anything inappropriate removed:
https://www.google.com/webmasters/tools/removals
The interview (1:30)
https://vimeo.com/72393982

"Digital dirt sticks"
This short video from Orange shows the consequences of negative online behaviour: https://www.youtube.com/watch?v=JJfw3xt4emY (2:10)

For a longer video, watch 'Facing the consequences': https://www.youtube.com/watch?v=Ki9kD8ZDuAo (6:25)

6 Degrees of Information
Five teens find out how much information an Internet researcher is able to find out about them online: http://www.nsteens.org/Videos/6DegreesOfInformation

Tom Scott, "I know what you did five minutes ago": www.tomscott.com/five/
(5:30)
Photo by niallkennedy

Once posted, always posted. Keep personal info personal.

There are many people who have posted content online unware of the repercussions that it can have on their career:
- Lindsey Stone Facebook photo from Arlington cemetery.
- Justine Sacco tweet in December 2013: "Going to Africa. Hope I don't get Aids. Just kidding. I'm white."

In July, some HSBC bankers were fired for filming a mock ISIS execution during a team building day out (go karting)
http://www.huffingtonpost.co.uk/2015/07/06/hsbc-bankers-fired-after-filming...

This week, salespeople in a Glasgow mini showroom have been suspended after stating a mock ISIS execution in their showroom (in front of branded mini boards):
http://www.sickchirpse.com/glasgow-car-sales-workers-facing-the-sack-after-...

How one stupid tweet blew up Justine Sacco's life: http://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-just...

Social media shaming: http://www.wired.com/2013/07/ap_argshaming/

http://www.newstatesman.com/culture/2015/03/digital-ducking-stool

You may want to watch this two-part television documentary (UK only): http://www.channel4.com/programmes/dont-blame-facebook/on-demand

Reppler

Reppler "analyzes your content to give you a feel for how others might perceive you."

After allowing Reppler to access your Facebook profile, they'll scan it and warn you of any pictures or written posts that might hurt your online image. If you have an embarrassing photo of you in your underwear or tend to go overboard on the obscene language in your status updates, then Reppler will catch it. The free service also highlights any of your public information that's better kept private, as well as rates the tone of your wall posts, breaking everything down into the following three categories:

My Impression: Reppler analyzes your content to give you a feel for how others might perceive you. For example, Reppler tells a user the tone of the language they use, whether it is positive, negative or neutral.

My Inappropriate Content: Reppler flags content in your social networking profile that might be considered inappropriate. For example, derogatory language, profanity, drug/alcohol-related comments are flagged.

My Security and Privacy: Reppler alerts you if you have any publicly-available personal information they have that should be made private to prevent hackers from getting into your accounts. Reppler also notifies you of any malicious links in your profile that could result in malware and phishing scams.

Read more: http://www.businessinsider.com/how-to-protect-your-facebook-reputation-with...

Klout

https://klout.com/#/tamsynsmith
https://klout.com

"The Klout Score is a number between 1-100 that represents your influence. The more influential you are, the higher your Klout Score. "

I would argue that it's more about your POTENTIAL for influence.

"The average Klout Score is 40. It’s generally considered that folks with Klout Scores 50+ are pretty much rocking the social media world with regard to engagement and influence. Users with a score of 63 are in the top 5% of all users."

Photo by Thomas Hawk

Not all friends are equal

Make sure that you take advantage of the different levels of access to your information that most social networks offer.

Facebook: friends and acquaintances

Google+: use different circles

http://www.fakenamegenerator.com/advanced.php
Photo by Hamed Saber

If someone posts something that makes you feel uncomfortable, do something about it

Untag yourself from embarrassing photos or ask for them to be removed. Check what is posted on your wall.

Remember that no matter what privacy settings you decide on, you cannot control what happens to content that is shared online - other people can still copy and share that content: http://www.nsteens.org/Videos/TwoKindsOfStupid

https://www.commonsensemedia.org/educators/middlehigh_poster

Photo by rburtzel

Familiarise yourself with privacy settings

Take advantage of the option to see your account as others see it (where available) and make sure that you are not revealing too much about yourself.

Consider the usual security questions asked by banks etc:
- Mother's maiden name
- Date of birth
- Place of birth
- Address
Many people reveal this information on social media.

https://ssd.eff.org/en/module/protecting-yourself-social-networks

Safety and security
http://www.takethislollipop.com/

http://www.takethislollipop.com/

If someone had criminal intentions, how much information could they gather about you?

Fake It - to control your digital identity: Pernille Tranberg at TEDxOxford: https://www.youtube.com/watch?v=cRrgD-4-D8s

Keep your anti-
virus up to date

Think of how embarrassing it would be if you were to email a potential employer spam

Use long and strong passwords...

...and don't use the same one for everything!
It is your responsibility to keep your data secure.

http://windows.microsoft.com/en-gb/windows-vista/tips-for-creating-a-strong...
Photo by jasonpearce

Don't trust links if you're not sure of their origin

Don't trust links if you're not sure of their origin.

Think carefully before doing Facebook quizzes etc:
http://www.forbes.com/sites/amitchowdhry/2015/11/29/the-most-used-words-fac...

Ethics of data collection

Ghostery is a free privacy-related extension that is available for most browsers (Mozilla Firefox, Google Chrome, Internet Explorer, Opera, and Apple Safari).

It enables its users to easily detect and control web bugs, which are objects embedded in a web page, invisible to the user, which allow collection of the user's browsing habits.
Photo by arbyreed

Where now?

  • Engage with social media
  • Add 'value'
  • Be creative and useful
  • Take the time to manage your content
When you've created something great, share it online, adding a Creative Commons licence. Get involved in discussions as well as asking questions. Share interesting content that others have posted... and add your own comments.

https://creativecommons.org/licenses/

Professional social networks

  • Curation: Scoop.it, Pinterest, Pearltrees, storify
  • Analysis: Blogger, Wordpress, medium
  • Creation: Slideshare, YouTube
  • Networking: LinkedIn, Mendeley, academia.edu, ResearchGate
Curation: Scoop.it, Pinterest, Pearltrees, storify

Analysis: Blogger, Wordpress, medium

Creation: Slideshare, YouTube

Networking: LinkedIn, Mendeley, academia.edu, ResearchGate
Photo by michael.heiss

LinkedIn: the startup of you by Reid Hoffman and Ben Casnocha

LinkedIn - the start up of you by Reid Hoffman and Ben Casnocha

http://www.slideshare.net/reidhoffman/startup-of-you-visual-summary (190 slides!)

To get work experience, people might want to try riipen: https://riipen.com/about
https://www.youtube.com/watch?v=NbS1XJMmCFY

Is your digital footprint hurting you?
http://www.socialnomics.net/2015/07/02/is-your-digital-footprint-is-hurting...
The importance of having a complete LinkedIn profile.

Where to start

  • Name
  • Professional picture
  • Summary
  • Connect
LinkedIn for Students: Top Five Profile To-Do's
https://youtu.be/B8WZxYFaSmI

Name - make it stand out and edit your profile URL.

Picture - be consistent across all social media.

Summary - what makes you stand out from your classmates?

Connect - make sure that you get in touch with people who may be able to help with your career.

Look at University of Southampton on LinkedIn:
https://www.linkedin.com/edu/school?id=12721&trk=edu-up-nav-menu-home

It may be possible to link with notable alumni. You should also search for discipline specific groups on LinkedIn and University of Southampton alumni.

- Southampton Archaeology Alumni Community: https://www.linkedin.com/groups/8146450/profile

- Southampton English Alumni Community: https://www.linkedin.com/groups/8144928/profile

- Southampton Film Alumni Community: https://www.linkedin.com/groups/8147217/profile

- Southampton History Alumni Community: https://www.linkedin.com/groups/8145722/profile

- ML Career Connections: https://www.linkedin.com/groups/7418296/profile

- Southampton Music Alumni Community: https://www.linkedin.com/groups/8146428/profile

- Southampton Philosophy Alumni Community: https://www.linkedin.com/groups/8144918/profile

LinkedIn tips for Business by equalman: https://youtu.be/nxuYHYLTfMM
Eric Qualman stresses the importance of having a complete LinkedIn profile.
Photo by natellev

LinkedIn

9 minutes
https://www.youtube.com/watch?v=NTBkSwobbac
(2:21)

The best recommendations come from credible people. Be careful who you ask. Don’t ask if it’s just your mate. The reader has to tell there’s distance between you and that person.

Too many recommendations look a bit desperate, like you’ve scatter-bombed everyone. Three looks good, six looks better. 12 are great, but once you get to 20-30, adjust our profile to drop off older or less relevant ones. Manage them!

Contact people personally to ask for recommendations. My biggest bug-bear is impersonal requests – it’s the rudest thing going! You’re asking me to give you my time and attention to write something for you but you can’t be bothered to personalise the message? That goes straight to the delete bin.

When you do personalise the request, be helpful. Tell them “it would be good if you could mention things like X,Y & Z”. They’ll often use your suggestion and bingo, you have what you wanted.

- http://www.brainstorm-digital.co.uk/blog/build-personal-brand-online-learn-...
Photo by DanBrady

Netiquette

  • Connect with people you know
  • Be professional
  • Use groups to ask questions
  • Use it for research
LinkedIn may be a more appropriate way to network with academic staff from UoS and people you have met on placements/internships.

Follow companies where you would like to work.
Photo by Claudio.Ar

Final thoughts

You may want to watch some relevant television programmes and films:

- http://www.channel4.com/programmes/dont-blame-facebook/on-demand
Photo by victor_nuno

Tips

  • Guard your reputation
  • Use introductions carefully
  • Keep your profile up to date
  • Link with University of Southampton
  • Don't lie
Photo by photosteve101

What footprints are you going to leave in the sand?

https://youtu.be/Vb8HE-cbuUY (1:53)

This short video by Erik Qualman makes learners consider what their impact will be and what tangible artefacts will be left behind. #digitalstamp

My Life Stamp

As a youth with little a plan,
My dad oft asked,
“What footprints are you going to leave in the sand?”

It meant little then,
But with time,
This became a motivating line.

If up to me,
What will be,
My ultimate legacy?

A legacy for me,
It would seem,
A far off, lofty dream.

After all, who am I?
I’m just average,
Somewhat shy.

Then I realized something you see,
It is up to me,
My ultimate legacy.

Social media, search,
Mobile, and more,
Leave digital footprints on the floor.

Digital shadows,
If you will,
Following all that I fulfill.

My grandchildren and great grandchildren,
What will they see and think of me?
What is my digital legacy?

Will they see that I pursued my dream,
Or that I settled,
For something in-between?

That I lived a life doing things l loved,
Or one filled with,
Should of, could of?

Digital footprints remain for all time,
So I can’t commit,
The ultimate crime.

What is that crime, you say?
It is, of course,
Not seizing the day.

Yes, before I die,
I’d rather fail,
Than not even try,

I will reach for the sky,
Laugh,
And cry.

I’ll cry from joy not sorrow,
Because I lived for today
And planned for tomorrow.

My legacy,
You see,
Is truly up to me.

That’s my view,
But, now I ask,
What will you do?

To watch Erik Qualman's TEDX talk, visit: https://www.youtube.com/watch?v=cH4HOLwm0X0

Tamsyn Smith

@tamsynmsmith t.m.smith@soton.ac.uk
Thanks to Fiona Harvey for the initial ideas that informed this presentation.
Photo by ajsadeh