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Slide Notes

We support small business owners operating
on a shoestring marketing budget.

Stop by and say hello at:
ShoestringMarketingUniversity.com

What is Marketing?

Published at Nov 18, 2015
Discover why marketing is so important to your small business.

PRESENTATION OUTLINE

WHAT IS marketing?

by Alex Swanson
We support small business owners operating
on a shoestring marketing budget.

Stop by and say hello at:
ShoestringMarketingUniversity.com

“Marketing is the art of creating genuine customer value. It is the art of helping your customer become better off.”

Visit us at http://www.shoestringmarketinguniversity.com/

You LOVE your small business.

Visit us at http://www.shoestringmarketinguniversity.com/

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You BELIEVE in your small business.

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You know your small business HELPS people.

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Photo by Kalexanderson

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But, how do you get the word out about your small business?

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Especially in such a crowded and noisy marketplace?

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This is where MARKETING comes into play.

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But, don't let marketing SCARE YOU.

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Marketing is NOT about being greedy.

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Marketing is NOT about crushing the competition.

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Marketing is NOT about fooling your prospects.

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Marketing is...

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Knowing what people need...

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so that you can provide the perfect solution.

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You market your product or service so that your customers are...

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HAPPIER

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healthier

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stronger

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SMARTER

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OR, more beautiful

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So just remember...

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If you can help your customer to become better off...

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You simply can't fail.

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