Welcome to Kiel

• northern Part of Germany
• ca. 250.000 residents
• state capitol of Schleswig-Holstein
• next to the baltic sea and Danmark

Social Media Channels

• Instagram, Twitter, Facebook
• administration of Kiel, Mayor Ulf Kämpfer, Firefighters Kiel, Kiel Sailing Week,
• One full time Job, support from colleagues from the press office

Topics

• Information dircectly from the administration
• constructions in the city
• sustainability
• service
• climate emergency

Coronavirus - the beginning

• insecurity of the population
• a lot of new rules
• insecurity of the population

What we did

• share, what we know
• explain over and over again
• transparency

What we earn

• massive growth of our accounts
• a lot of interaction
• trolls

leads to

• a change of mind in the way we communicate
• Kiel.de = serious news
• growth of understanding of the importance of Social Media

Thanks for listening