WEBSITES

WHAT DETERMINES WHETHER A WEBSITE IS GOOD OR BAD??

1. PURPOSE

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• Specific
• Well defined
• Support mission statement

2. CLARITY

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• Should clearly show what visitor can get out of website and why
• Keep it simple

3. USABILITY

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• User friendly
• If it's to hard to use, no one will use it

4. ACCESSIBILITY

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• An accessible website will not force you to use a certain website
• If you can't access the website, it's probably not usable either

5. USER FOCUS

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• Visitors should be the focus, since they determine the sites success
• If you get caught up in your own want and needs....the users are forgotten
• Think outside the box

6. NAVIGATION

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• Needs to easy to move around the site
• Site map
• FAQ
• Good navigation = visually appealing

7. APPEARANCE

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• Should appeal to a specific audience
• Design should compliment content not over power
• Should match stylistically with message and purpose of site

SUMMARY

K.I.S.S.

• First impressions matter
• Texts and Links
• Graphs, Video, and Audio
• Navigation
• Content

MAIN GOALS

• Attracting the right people to your site
• Having visitors continue to interact with your site on and off line
• Create a happy and positive experience

THOUGHTS.....?