Website SEO
Published on Nov 18, 2015
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
Quick Questions....
Who has an email address ending in hotmail/yahoo/aol/gmail?
Photo by an untrained eye
Quick Questions....
Who feels overwhelmed by the whole idea of owning and running a website?
Photo by an untrained eye
What is SEO anyway?
And why the hell should I care???
Reasons to care...
- Most people WILL look on line as part of looking for therapy
Reasons to care...
- Most people will choose a therapist from the top of the first page of Google
Reasons to care...
- The top spot is achieveable for most therapists in their geographical area
So what are your choices then?
If you accept SEO is important how do you proceed?
Choices:
- Pay someone to do the SEO for you
- Learn to do it for yourself
You CAN do it for yourself
Even if you aren't that technically minded!
Optimizing your site is about getting many factors to line up as much as possible
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How to get gold stars in your search engine results...
"Schema" is the way forward
Photo by isante_magazine
Here is what schema does for your search results...
How to get stars...
- Raven Tools www.schema-creator.org
- Or the Raven Tools wordpress plugin
Or...
- "kk star ratings" wordpress plugin
Schema can be used for...
- Events
- People
- Products
- Reviews
- Organizations
A picture is worth...
Photo by Werner Kunz
Images are essential
but be safe with
what you use
Photo by VinothChandar
Creative Commons
www.pixabay.com
(my personal favourite!)
Page elements to consider...
- Page title
- Page description
- H1, H2, H3
- Image alt tags
Get clients to call YOU!
Photo by Yutaka Tsutano
Lead Generation
and the law of reciprocity
What can you offer?
- An MP3?
- A PDF report/info
- Free chat?
- Something else...
Nothing but a number
- Your phone number is important...
- To Google
- AND to your customers
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Photo by symphony of love
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Not a dirty word
Reviews are ESSENTIAL!
Google My Business
Was: Google Places
Was: Google+Local
How your profile might look...
on a mobile phone
And on a computer...
Reviews can be left here...
Making videos is easy...
You will need
- A decent mobile phone or camcorder
- An 'intro' and an 'outro'
Outsourcing
Get some expert help with your business
More help is at hand
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What else is in the guide?
- Keyword research
- Edit images
- Essential Wordpress plugins
- Hosting your site
- Business email address
- A responsive site is ESSENTIAL
- Non-competitive strategic alliances
- How to spot scammers
Satisfaction Guaranteed
- If you genuinely don't find anything of use in my guide I will refund every penny and you get to keep the guide!
