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Slide Notes

http://shar.es/1gMPot
Our New Ecommerce Presentation was shortened to present to about 100 SMBs at the FedEx Ecom Summit in Atlanta.

This is the deck we used at the event.
DownloadGo Live

Web Marketing Strategy vs Tactics

Published on Nov 06, 2015

Which comes first ecommerce strategy or tactics? Trick question. Doesn't matter as long as you end up swimming in a blue ocean.

PRESENTATION OUTLINE

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http://shar.es/1gMPot
Our New Ecommerce Presentation was shortened to present to about 100 SMBs at the FedEx Ecom Summit in Atlanta.

This is the deck we used at the event.

Untitled Slide

http://shar.es/1gMPot
Our New Ecommerce Presentation was shortened to present to about 100 SMBs at the FedEx Ecom Summit in Atlanta.

This is the deck we used at the event.

Untitled Slide

http://shar.es/1gMPot
Our New Ecommerce Presentation was shortened to present to about 100 SMBs at the FedEx Ecom Summit in Atlanta.

This is the deck we used at the event.

Untitled Slide

http://shar.es/1gMPot
Our New Ecommerce Presentation was shortened to present to about 100 SMBs at the FedEx Ecom Summit in Atlanta.

This is the deck we used at the event.

Untitled Slide

http://shar.es/1gMPot
Our New Ecommerce Presentation was shortened to present to about 100 SMBs at the FedEx Ecom Summit in Atlanta.

This is the deck we used at the event.

Untitled Slide

http://shar.es/1gMPot
Our New Ecommerce Presentation was shortened to present to about 100 SMBs at the FedEx Ecom Summit in Atlanta.

This is the deck we used at the event.

Algorithm Changes Heard Around The World

Google Penalizes Overstock for non-relevant .edu links
January 2011

http://www.wsj.com/articles/SB10001424052748704520504576162753779521700

Foreshadows January 2012 Panda update

Social Signals Matter

Content

Must Win Hearts, Minds & Advocacy
Photo by Leo Reynolds

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Appification = Get On Customers Phones

gamification = content marketing as a game

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Reviews & User Generated Content ROCK

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