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What if Coke/Bank does not Exist?!

we could not buy house

High Life Standarts

MONEY=POWER

This perception is also current in
Bank - Customer Relationship

We believe that
Banking is not defined only by NUMBERS,
we need EMOTION.

WE BREAK THE RULES IN BANKING

to feel that

our Orange promises

• We make banking clear and easy
• We are there for you anytime, anywhere
• We empower you to make smart financial decisions
• We'll keep gettin better

We add one more
promise!!!


We care you with our hearts and minds to let you keep walking in life with comfort!!!

you means

Every single person is precious to US!

To Build That Relationship

Because ING is more than just a BANK!

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Experience #1

In our culture the best way to show to touching heart is CHILDRENS

What we need to do different?

Child's most distinguishing feature is
Unlimited Dreams

ING show them how to achieve their dreams

ING BANK IMAGINATION PEDAGOGUES

• Teaching the children about value of the SAVING
• Set the ROADMAP to make their goals achived 
• Who achived their goals,
• The second dream of the goal achiver will be met by ING

END OF THE DAY

LOYALTY

"NPS"
We need to make them speak with
"WOW EFFECTS"
that will allow them to recommend us!