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Wausau Paper

Published on Mar 17, 2016

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PRESENTATION OUTLINE

Wausau Paper

Corporate Strategic Analysis
Photo by mayeesherr.

History

  • Founded in 1899
  • Grew to become a leading paper company in the US
  • 1910-1966 - Expansion and Diversification
  • 1980's - divestiture of specialty paper products business
  • 2004 - plants merged

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Michael C Burandt

  • Chairman of the board and Interim CEO
  • Held various senior executive roles recently at Georgia-Pacific
  • Starboard Value LP (15% shareholder) appointed him in 2014

Board of Directors

  • Londa Dewey - Director
  • Gary Feels
  • Watts Humphrey Jr
  • Charles Hodges
  • John Kvocka
  • George Murphy
Photo by euthman

Mission

  • Mission - to be the leading provider of environmentally sensitive paper-based brands and solutions to the markets we serve
Photo by chrismar

Resources & Capabilities

  • Industry Experience
  • Sustainable Manufacturing Expertise
  • Recycled Raw Material Conversion
Photo by Inventorchris

Away From Home 'AFH' Market

  • 1/3 of tissue market is 'AFH'
  • Products purchased by building owners, institutions, janitorial services, from distributors
  • Increasingly, hospitals, schools, and government institutions are specifying recycled content (EPA guidelines)

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Competitive Analysis

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Major Competitors

  • Georgia-Pacific
  • Kimberly-Clark
  • SCA
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Georgia-Pacific

  • Founded in 1927
  • Quilted Northern, Brawny, Dixie, Angelsoft
  • 28% N.A. AFH Market Share
  • Series of acquisitions (similar to WP) up until 2001
  • Privately Held since 2005
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Kimberly-Clark

  • 20% N.A. AFH Market Share
  • Founded in Neenah, WI - 42,500 Employees Today
  • Stock doubled in last 5 years
  • Kleenex, Huggies, Scott, Cottonelle
Photo by Fotos GOVBA

Svenska Cellulosa Aktiebolaget (SCA)

  • 20% N.A. AFH Market Share
  • 50% Products under Retailer name (private label), 50% Owned Brands
  • Significant growth in emerging markets (Latin America, Russia)
  • Not traded on US stock exchange
  • Worlds 3rd largest supplier of tissue (after acquisition of some parts of GP tissue)

5 Year Growth Rate

KMB and SCA achieve over 65% growth

Dividend / Yield

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Global Outlook

  • 8% of shipments to Canada
  • FPAC employs 235,000 already, 12% GDP, $58 billion
  • Not in a position for JV, purchase of existing producer in far away countries
  • Potential market in Latin America (close proximitey to existing market)
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Strategic Goals

Increase EBITDA to $26 Million by 2016

Alternatives

  • Introduce new complimentary products in AFH market
  • Stock repurchase program
  • Acquisition (Public / Private)
  • Fluff Pulp conversion

Risk Critique

  • Lack of capital for fluff pulp investment
  • Acquisition would be difficult given need for equity market cap needs (2-3x)
  • Stock repurchase unlikely given $200 million in debt remaining even after purchase
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Summary of Financial Assessment

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Conclusion

  • Questionable future
  • High market rate for access to capital
  • Weak player in low growth market
  • Focus on AFH is with good intentions
  • 2-3 years to turn things around
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