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PRESENTATION OUTLINE
1.
DIGITAL MARKETING
We don't believe in
Photo by
Chambo25
2.
Because in a world that's becoming seamlessly digital, it's like planning for water marketing or earth marketing
Photo by
VinothChandar
3.
EXACTLY, LIKE WATER
Photo by
Ian Sane
4.
We don't think about water, but it's there through out our life.
Photo by
MightyBoyBrian
5.
Consumer Journeys today flow in a million paths, through the nooks and curves of the world...
Photo by
PGBrown1987
6.
Across mediums, formats, on and offline, on and off screens, TVs, connected cabs, & shoes
Photo by
Ervins Strauhmanis
7.
HOW DO WE TELL A BRAND STORY HERE?
WITHOUT GETTING LOST, MUDDLED AND DILUTED
Photo by
pichardo2227
8.
BE LIKE WATER
Great words by great men...
Photo by
@Doug88888
9.
BE LIKE WATER
- Bruce Lee
Photo by
aftab.
10.
Be agile, fluid, essential.
Photo by
jaci XIII
11.
BE LIKE WATER
- Tao the Ching, Lao Tzu
Photo by
inkknife_2000 (5.5 million views)
12.
The softest thing in the world can crave down mountains.
Photo by
Vvillamon
13.
Digital needs to be like Water
Photo by
Ben Mortimer Photography
14.
LAO TZU + BRUCE LEE
Persistent, long term
Softly Blending into the large picture
Agile - Fitness to move fast
Fluid - move into any shape, any nook
Essential, not an add on
Photo by
jaci XIII
15.
TO CARVE MOUNATINS
Of massive legacy systems, data, and media
Photo by
Dave Toussaint (www.photographersnature.com)
16.
AND NAVIGATE EVERY CURVE
Of the multiplicity of unique user journeys
Photo by
the_tahoe_guy
tania De
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