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Slide Notes

DownloadGo Live

Water

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PRESENTATION OUTLINE

DIGITAL MARKETING

We don't believe in
Photo by Chambo25

Because in a world that's becoming seamlessly digital, it's like planning for water marketing or earth marketing

Photo by VinothChandar

EXACTLY, LIKE WATER

Photo by Ian Sane

We don't think about water, but it's there through out our life.

Consumer Journeys today flow in a million paths, through the nooks and curves of the world...

Photo by PGBrown1987

Across mediums, formats, on and offline, on and off screens, TVs, connected cabs, & shoes

HOW DO WE TELL A BRAND STORY HERE?

WITHOUT GETTING LOST, MUDDLED AND DILUTED
Photo by pichardo2227

BE LIKE WATER

Great words by great men...
Photo by @Doug88888

BE LIKE WATER

- Bruce Lee
Photo by aftab.

Be agile, fluid, essential.

Photo by jaci XIII

BE LIKE WATER

- Tao the Ching, Lao Tzu

The softest thing in the world can crave down mountains.

Photo by Vvillamon

Digital needs to be like Water

LAO TZU + BRUCE LEE

  • Persistent, long term
  • Softly Blending into the large picture
  • Agile - Fitness to move fast
  • Fluid - move into any shape, any nook
  • Essential, not an add on
Photo by jaci XIII

TO CARVE MOUNATINS

Of massive legacy systems, data, and media

AND NAVIGATE EVERY CURVE

Of the multiplicity of unique user journeys
Photo by the_tahoe_guy