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A primer for startup founders to learn to write better.
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PRESENTATION OUTLINE
DEFINISI:
"the collective consensus about political and civic matters reached by groups within larger communities"
- Max McCombs, R. Lance Holbert, Spiro Kiousis, Wayne Wanta (2011)
Photo by MaxC.
Be this guy.
Photo by Bert Kaufmann
Startup Writing 101
- Write to sell
- Write to inspire
- Write to tell a story
- Write to communicate clearly
- Write to ask for money
Photo by TempusVolat
Write to Sell
Photo by roberthuffstutter
Lemons === Startups
- Lemonade
- Lemon Peel
- Dehydrated Lemon Peel
- The Idea of a Lemon
- How You Used Lemons
Photo by Zé.Valdi
It's the best lemonade.
Photo by stevendepolo
That $50 can buy.
Photo by stevendepolo
Our revolutionary Lemonade started a Lemonade craze in Indonesia!
Photo by stevendepolo
If we can sell lemons to Indonesia, imagine what we can do for the world.
Photo by stevendepolo
Join our Lemonade Revolution. Be a Lemonader. You'll be back for more.
Photo by @sage_solar
Write to Tell A Story, Lemonade Style
My name is Mikki. I'm a lemonade nerd.When I was 5, I had a lemonade stand.
Photo by stevendepolo
I learned whatever I had to about lemons and money there. At 21, I'm still crazy about lemons.
Photo by stevendepolo
Last year, we made $10 million in lemonade revenue in one city alone.
Photo by JeepersMedia
Join us in the lemonade revolution.
Photo by JeepersMedia
To all Lemonade Inc staff, this is the summary of our latest earnings call.
Photo by Daniel Kulinski
Last year, we sold a lot of lemonade.
Photo by {platinum}
Our retail presence grew 127% to the 127 000 we have today.
Photo by Patrick Hoesly
72% of our sales come from foot traffic at malls. The rest of it online through our new Uber-for-Lemonade service.
Photo by Patrick Hoesly
Last year, we sold A LOT of lemonade.
Photo by {platinum}
We broke every lemon record in the country and we're now the biggest lemonade people in Asia.
Photo by {platinum}
This business has amazing margins. It costs just $100 a month to run 1 lemonade stand, but they average $1500 in monthly revenue.
Photo by dlisbona
Our retail presence grew 127% to the 127 000 we have today. We are on track to reach 200 000 by Q2 2015.
Photo by Patrick Hoesly
Your investment of $1 billion will help us bring our lemonade across the world.
Photo by Patrick Hoesly
TechCrunch:
Lemonade Inc is the fastest-growing lemonade startup in Asia. We raised $1 billion last year.
Photo by UNDP in Europe and Central Asia
Saveur Magazine: Lemonade Inc, a new lemonade upstart, took the lemon world by storm with its organic lemonade. Goblins hand squeeze lemons grown in our farm in Narnia. It is then bottled by Dobby, who hasn't been given a sock and won't be getting one as he's the best lemonade bottler we've ever met.
Photo by sweetbeetandgreenbean
Who Are You Talking To?
What do you know about your customers, investors, audience?
Photo by Torben Bjørn Hansen
Practice
- Your one-liner at a bar
- Your tagline
- Different versions of your pitch
- A/B test copy on your website
- A few social media posts
