VSMM

Published on Nov 18, 2015

No Description

PRESENTATION OUTLINE

VSMM

@LisaBuyer 
Photo by kennymatic

Pinterest Fact: 71% of users are women. However, 1/3 of sign-ups are now men.

Pinterest has 100 million active users, as of September 2015

"Focusing on Pinterest users reveals new ways to meet our audience where they are.”
- @ScottJaworski & Laura Ann Mitchell

Photo by PeterThoeny

Intel's Pinterest Study: Do pins from pinners with more pins or more followers perform better?

Photo by hydropeek

Want to increase your average monthly engaged site views?

Use Rich Pins

Photo by MattysFlicks

Optimize the source URL

Photo by bennylin0724

Avoid pinning duplicate content

Photo by HowardLake

Align boards with Pinterest categories

Photo by kevygee

Create inspirational boards where it makes sense

93% of pinners shopped online in the past 6 months and are 10% more likely to make purchases online (Nielsen)

4 Factors Driving Visibility

  • Pinners
  • Pins
  • Amount and Types of Boards
  • Authority domains

By taking their own advice, Intel has seen a 48% increase in average monthly engaged views and a 34% in average month views

Photo by @sage_solar

Pinterest algorithm appears to be heavily weighted for boards that include exact match keywords. - Intel

Photo by JD Hancock

Strategy Tips

Photo by mkhmarketing

At the very least: Make sure you have pinnable images on your website and blog

Photo by Leonski

Let the pinners do the work for you!

Photo by ShardsOfBlue

Remember: Pinterest is its own search engine

Untitled Slide

HAVE A HALLOWEEN BUSINESS?

Photo by jonnypage

There are already 5 million costume pins this year on the social network

Untitled Slide

Lisa Buyer

Haiku Deck Pro User