The term "vox pop" comes from the Latin phrase vox populi, meaning "voice of the people". The vox pop is a tool used in many forms of news and other media to provide a snapshot of public opinion.
Different subjects are asked to give their views on a particular topic and their responses are presented to the viewer/reader as a reflection of popular opinion.
Camera shots are usually framed as an MCU or CU. It's important to think about the interviewee's position, (Try and get an equal number of left-facing and right-facing subjects)
Try to ensure that an accurate mix of genders and races are represented (appropriate to the population being surveyed)
Use a short, sharp standard question such as "Would you mind answering a couple of quick questions about this magazine for our NEWS REPORT assignment?".
REMEMBER - it is all about the bullet points.
Who is the audience of your product?
WRITE 3 QUESTIONS ABOUT YOUR PRODUCT
- Ask open-ended questions
- Avoid leading questions
- Be specific enough to obtain brief answers
- DON'T TALK OVER YOUR THEIR ANSWERS
- Go and find your interviewees
e-learning assignment for U6 LO1